Panorama has partnered with Sharebite, the main company meals advantages platform, to create an identification that takes a brand new twist on an more and more fashionable employment perk.
Made up of vibrant colors, joyful unique animations, and FOMO-inducing pictures of workplace lunches, the brand new model expresses the facility of free meals at work to gas productiveness, creativity, and tradition. Good meals is an enormous draw for workers to return to the workplace, and for individuals who stay distant, it will probably create a way of connection to colleagues and loyalty to the corporate.
Sharebite sought to evolve its visible identification to extra intently align with its model promise of driving larger worker engagement and well-being. Lunch breaks present psychological readability and re-energize folks to innovate. Put merely, consuming makes folks blissful and blissful persons are extra productive. Panorama utilized these insights to determine new food-inspired model colors, wordmark, emblem, movement graphics, life-style pictures, illustrations, and animations that evoke pleasure, range, and togetherness.
Dilip Rao, CEO and co-founder of Sharebite says: “We’re proud to launch an advanced Sharebite model that celebrates what makes us distinctive and reinforces our place because the chief in company meals advantages. The unique graphics depict the facility of meals to forge connections which is what people crave, now greater than ever. The pictures conveys selection, range, and suppleness, that are prime priorities for corporations. It’s been a privilege working with Panorama to deliver our new model identification to life.”
Adam Weiss, Govt Inventive Director and founding father of Panorama says: “Sharebite is probably the most highly effective meals ordering platform designed for in the present day’s hybrid workforce—whether or not they’re onsite, distant, or world. The brand new model we’ve created for Sharebite expresses that versatile and forward-thinking proposition, and brings to life the colourful and dynamic angle of the Sharebite workforce.”
Greatest in enterprise
Based in 2015 by Dilip Rao and Mohsin Memon, Sharebite is probably the most complete U.S. company meals ordering platform. Sharebite empowers main corporations comparable to Activision Blizzard, WeWork, Neuberger Berman, and Harry’s, by centrally managing worker meals ordering and facilitating contactless deliveries at designated drop-off factors inside workplace buildings.
In early 2021, Sharebite launched its first fintech product known as Passport which permits corporations with hybrid work fashions to equitably provision meal allowances to staff in order that they’ll buy meals at any restaurant they select. Sharebite restaurant companions profit from the economies of scale related to making ready and delivering giant portions of orders in batches ordered upfront.
Integral to Sharebite’s operation is a mission-led method—each order positioned by the platform ends in a donation made to fight meals insecurity in native communities, by way of partnerships with Feeding America and Metropolis Harvest. To this point, Sharebite has donated over 4.2 million meals. Sharebite has been honoured with quite a few awards together with Inc.’s Greatest in Enterprise.
In 2021, Sharebite introduced Panorama on board to create a brand new model identification that may enable the corporate to construct on its story, and elevate and articulate the corporate’s function in serving to companies and communities thrive by feel-good consuming.
Good meals in nice firm
The brand new Sharebite identification captures the corporate’s ethos and proposition by a playful, optimistic, and people-first method, main with a brand new positioning assertion developed in partnership with Panorama and Sharebite: “Good Meals in Nice Firm.”
The easy however resonant assertion underpins all the pieces that Sharebite’s new model does. It additionally gives the corporate room to develop at scale, as a result of it doesn’t merely emphasize Sharebite’s dedication to doing good, it captures the affect that doing good can have within the short-term (, nurturing meal) and within the long-term (blissful, productive folks, or in different phrases, good firm).
Mackenzie Brookshire, Inventive Director at Panorama sums it up: “Each a part of the model – from pictures to animations to repeat – illustrates that it feels good to be part of Sharebite, and the businesses it serves. That individuals who work collectively and eat collectively are happier and simpler collectively.”
Higher collectively
To help Sharebite’s advanced positioning, Panorama delivered a visible identification that brings the concept of fine meals and good firm to life by dynamic illustrations, pictures, movement graphics, and an ownable new model image and wordmark for Sharebite.
Of specific observe is the brand new image, which Panorama designed to flex by movement—cleverly capturing Sharebite’s versatile proposition for corporations with hybrid staff and the uniting pleasure of a shared meal.
“The image is a joyful illustration of abundance and the facility of meals to deliver folks collectively,” says Panorama’s Brookshire. “Its easy types are visible metaphors: bowls and various meals, folks, progress, and a round financial system—all united collectively by feel-good, do-good consuming.”
The image might be paired with Sharebite’s new wordmark, but additionally stands alone for the app icon, and morphs into an iconic smile as a secondary iteration—cleverly capturing Sharebite’s versatile proposition for in the present day’s workforce and the uniting pleasure of a shared meal.
One other notable visible transformation for Sharebite is the corporate’s evolution past its orange-toned color palette in the direction of a vibrant, a lot wider-ranging palette—a courageous selection. “Numerous corporations now really feel like they should personal a single color to be distinct,” says Brookshire. However Sharebite and Panorama needed to go a distinct path with the model’s color expression. Brookshire provides: “It’s thrilling to see them embrace this actually dynamic, diverse palette that tells a narrative of range and pleasure, which completely helps the underlying premise of the corporate itself.”
Panorama additionally commissioned unique illustration by Jaedoo Lee and pictures by Arturo Torres and Rob Williamson to additional seize Sharebite’s spirit visually.
Sharebite’s new model by Panorama is now stay throughout Sharebite’s web site and all touchpoints.
