As soon as upon a time, gross sales groups walked into workplace buildings with bodily paperwork to conduct offers. Now, an abundance of knowledge is obtainable on-line, however regardless of the numerous digital transformation, information isn’t introduced in a means that may be readily leveraged. Gross sales professionals are in want of a companion, a dependable and correct device that may set groups up for fulfillment regardless of the challenges which will current themselves.
53% of surveyed organizations attribute poor information high quality to inaccurate and incomplete datasets.
Sturdy, correct information is critical for gross sales professionals to personalize their outreach to focus on accounts and construct stronger buyer relationships. However, this information is difficult to return by. Owler, a enterprise information and insights supplier, is on a mission to be the gross sales companion device for groups to supply correct and high quality information to spice up leads and firm income.
Why Owler?
Driving leads turns into difficult for gross sales groups once they’re not armed with the instruments wanted to succeed. Groups are already swamped discovering and following prospects; how can they be anticipated to remain up-to-date on well timed firm information: acquisitions, product launches, funding rounds, management modifications – all data that modifications by the minute? With out the instruments that assure personalization, it’s simple to overlook that prospects are people. This may diminish any probability of repeat engagement and buyer loyalty over time.
Owler sought to take a unique method using information to make strategic and sensible enterprise selections: crowdsourcing. With a group of over 5 million enterprise professionals, Owler supplies immediate entry to correct data on over 15 million world corporations of all sizes. Groups by no means miss an vital announcement that may launch a prospecting journey, bulletins that spark significant conversations that may enhance progress and higher serve prospects – resulting in longer buyer lifetime worth. The information is curated from 10 million verified world information sources, blogs, and firm web sites, making certain no stone is left unturned.
Owler Max Platform Overview
A confirmed a part of profitable promoting is the power to personalize prospecting, which helps construct an genuine trust-based relationship with prospects and purchasers. With Owler Max, all capabilities can be found in present workflows, so workforce efforts are higher targeted on prospects. Customers can proceed to work as regular; nevertheless, the platform provides groups with the best information on the proper time for extra actionable and interesting discussions with prospects.
By arming gross sales groups with immediate insights on track accounts, groups by no means miss a purpose to attach. With integrations to Hubspot, Salesforce, MS Groups, and Slack, real-time information on the businesses they’re already managing of their buyer relationship administration (CRM) is introduced in a means that’s simple to grasp and act on. By aggregating all the information into one platform, groups don’t want to fret about researching from numerous sources. This capability to chop down on time spent researching new prospects offers helpful time again to gross sales groups and enhances collaboration.
Gross sales intelligence is the important thing to unlocking true gross sales potential. Poor high quality information will have an effect on your workforce’s probabilities of success. Owler Max permits your groups to concentrate on promoting extra, promoting higher, and promoting sooner.
Tim Harsch, CEO of Owler
Construct Sturdy Distant Groups and Keep away from Burnout
Each group wants each a gross sales and advertising and marketing workforce to develop and nurture leads, whether or not small or massive. As we method 2023, distant and hybrid work is on the rise, presenting each challenges and alternatives for companies. Whereas employers wish to supply office flexibility to their staff, gross sales groups don’t profit from the in-person collaboration they as soon as had, presenting potential dangers in communication and teamwork.
Owler Max’s capabilities concentrate on supporting workforce workflows, so regardless of the place gross sales professionals are working, groups can keep linked and talk with each other over information that’s taking place in real-time.
Derrick Jenkins, Head of Advertising for Owler
As staff by way of the enterprise expertise elevated burnout and a surge in ‘quiet quitting’, employees are missing a way of path. To be arrange for fulfillment, there must be instruments and sources for workers to show to when the strains of their duties change into blurred, together with worker collaboration to foster motivation. With Salesforce and different CRMs absolutely built-in into an present workflow, gross sales groups know precisely what duties have to be accomplished to take motion the second they go browsing within the morning – with none ambiguity.
The gross sales division’s final purpose is to make use of analysis information to generate new leads and switch them into patrons. To encourage this, the administration dashboard in Owler Max allows a chosen chief to assign and preserve observe of collaborative duties. The Slack integration makes it seamless for groups to speak and manage brainstorming classes about updates on new leads, no matter location. These measures encourage groups to see themselves as a unit, motivating them to collaborate extra and minimize down redundancies, regardless of the situation.
Save Your Workforce Time and Construct Your Pipeline
Your workforce will probably be as efficient and environment friendly because the instruments they use. By arming your groups with the best sources, they’ll achieve insightful enterprise intelligence, construct significant connections with prospects, and form how they work together along with your group.
