Regardless of chapter, liquidation, and ultimate retailer closures, Mattress Bathtub & Past is not disappearing off the (digital) map.
In June, Overstock introduced that it will rename itself Mattress, Bathtub & Past following the corporate’s $21.5 million acquisition of its mental property and digital property. Now the change has occurred: Customers who go to Overstock.com are redirected to bedbathandbeyond.com.
“Combining the strengths of the Overstock operational mannequin and the Mattress Bathtub & Past model will create a strong synergy,” Overstock CEO Jonathan Johnson stated in an announcement. “I am excited for shoppers to expertise the brand new Mattress Bathtub and a fair greater and higher Past.”
Overstock started the area change in Canada earlier than redirecting all guests of overstock.com to bedbathandbeyond.com within the U.S. on August 1.
Together with the area change, Overstock’s cell app and rewards packages can even be overhauled. The retailer’s “Membership O” loyalty program will now be referred to as “Welcome Rewards.”
Overstock instructed the New York Occasions it was trying to undertake lots of the cherished components of the now-defunct model into its personal, comparable to Mattress Bathtub & Past’s wedding ceremony registry.
“We’ll in all probability have each logos for a bit bit, however the purpose is to transition as shortly as potential to Mattress Bathtub & Past,” Johnson instructed The Occasions.
Associated: Here is What Mattress Bathtub & Past’s Chapter Actually Means for the Way forward for Retail
