Sunday, February 26, 2023
HomeMarketingOver 50% Of Google Search Enterprise Flows Via Apple Gadgets

Over 50% Of Google Search Enterprise Flows Via Apple Gadgets


Do you know that (1) over 50% of the Google search enterprise goes by an Apple system and (2) Google additionally provides Apple a share of the Chrome iOS (and Mac) income as properly?

Danny Goodwin at Search Engine Land lined a report from The Register that claims each these nuggets, plus extra.

A court docket doc (PDF right here) says “Greater than half (50%) of Google’s search enterprise was performed by use of Apple units.” That is in part 19 and web page 4 of this doc.

He additionally notes that on web page 356 of this report (PDF right here) says “Google pays Apple a share of the search income it earns from browser site visitors on iOS within the following contexts: in return for being the default search supplier on Safari, Google pays Apple a share of income derived from Safari search site visitors; and pursuant to numerous business preparations, Google pays Apple a share of income derived from [redacted] search site visitors.”

The redacted half is supposedly Chrome.

It simply reveals how delicate the connection between Google and Apple has been for thus a few years.

Discussion board dialogue at Twitter.



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