VCCP’s new enterprise machine continues to run successfully – the company not too long ago gained Virgin Media and Sage, and has now triumphed in a three-way pitch for Basic Mills’ Outdated El Paso model, which it can deal with throughout key markets together with the UK, France and Australia.
The account will probably be run from London, and the primary work for the Mexican-inspired meals model will go stay globally in January 2023, persevering with the long-running “Make some noise” platform.
Outdated El Paso, which not too long ago labored with Gray London within the UK, has already signed up as a Workforce GB sponsor for the 2024 Paris Olympics.
Berengere Dupui, worldwide enterprise unit director, Outdated El Paso, stated: “Though Outdated El Paso is a model that has a historical past reaching again over 100 years, there may be an thrilling alternative to transcend a frontrunner inside World Meals’s and set up the model a high 10 household favorite. All through the pitch course of, the VCCP workforce demonstrated a capability to be a real companion in understanding our strategic want to chop by means of a cluttered market and we look ahead to working in partnership with them shifting ahead.”
