I made a decision to put in writing this Social Cat evaluate as a result of I believe it is a platform that has a number of potential. It connects small manufacturers and micro-influencers, which is one thing that I believe is basically essential within the digital advertising and marketing world.
Social Cat solves an actual drawback that small companies encounter whereas leaping into influencer advertising and marketing. They’ve a tough time discovering and contacting the appropriate micro-influencers for his or her campaigns.
You’ll be able to’t simply go to Google and kind in “micro-influencers.” You’ll get obscure outcomes at greatest. Even when you get a listing, it’s a must to examine their social media profiles on Instagram, YouTube, Fb, Twitter, and many others. This may be time consuming and troublesome to do when you’re unfamiliar with all of the totally different platforms.
Additionally, it may be laborious to get in contact with them. Lots of them haven’t got public contact info listed on their social media profiles.
And even when they do have contact info listed, they might be inundated with requests from manufacturers and never have the time to answer all of them.
Social Cat makes an attempt to deal with this problem by creating a bridge between small manufacturers and micro-influencers.
However does it do it nicely? On this Social Cat evaluate, I’ll focus on its foremost options, pricing, and extra primarily based on my thorough testing of this platform.
Disclosure: This content material has just a few affiliate hyperlinks, which suggests when you click on on them, I’ll get a fee (with none further price to you).
What’s Social Cat?
Social Cat is the proper platform for manufacturers and micro-influencers who want to collaborate. On the platform, you may both join as a creator or a small model.
Whichever possibility you select, you’ll be capable to create your profile in 3 to five minutes. You’ll must reply just a few primary questions that spotlight what you might be on the lookout for. Primarily based in your profile, the influencer advertising and marketing platform will match manufacturers and micro-influencers.
Social Cat offers manufacturers with publicity in entrance of micro-influencers day by day, by way of a Every day Digest electronic mail system. The micro-influencers categorical curiosity in working with manufacturers, and if the manufacturers settle for the collaboration request, it is a match!
As quickly as a match occurs, Social Cat makes an intro between the model and the micro-influencer on electronic mail, and so they can take the dialogue ahead. For manufacturers, the fantastic thing about that is that the micro-influencers are already engaged, since they discover out first in regards to the manufacturers.
Execs and Cons
If you’re on the lookout for a fast Social Cat evaluate, simply take a look at this record of execs and cons. You’ll have a greater thought of what to anticipate from the platform.
Execs of Utilizing the Social Cat Platform
- It’s simple to get registered on the platform
- Their pricing may be very clear, with a cancel anytime coverage in place
- You’ll be able to arrange gifted collaborations, alongside paid or affiliate ones
- You’ll be able to examine model critiques for various creators
- Their buyer assist group manually displays the reporting system
- You’ll be able to examine earlier campaigns with different manufacturers for every creator
- Pre-vetted micro-influencers
Cons of Utilizing the Social Cat Platform
- Operational in restricted nations [USA, UK, New Zealand, and Australia]
- Has micro-influencers from solely Instagram and TikTok at the moment
Pricing
Social Cat’s pricing is designed for small companies that need to get began with social media advertising and marketing however haven’t got the large budgets of bigger corporations. For simply $49/month, you can begin with Social Cat and search for the appropriate micro-influencers.
What’s extra, they provide a 7-day free trial with the intention to get a really feel of the platform earlier than committing to it full-time.
Listed below are the main points of all their pricing plans:
Begin-Up Plan: $49/month
- This plan is nice for these manufacturers that simply need to get began with influencer advertising and marketing campaigns. With this plan, you may stand up to 10 micro-influencer matches each month.
Development Plan: $99/month
- This plan is nice for these manufacturers who need to add extra user-generated content material, model consciousness, and gross sales. With this plan, you may stand up to 25 micro-influencer matches each month.
- It consists of: Publicity Increase – get your model in entrance of extra creators frequently which suggests extra creators to choose from. High Model Badge – your model can be highlighted as a best choice model in your area of interest. One Devoted Session with a Social Cat Professional.
Professional Plan: $179/month
- This plan works nice for manufacturers that want to scale their influencer advertising and marketing campaigns. With this plan, you may stand up to 50 micro-influencer matches each month.
- The Professional Plan additionally consists of all of the options within the Development Plan, and two devoted periods with an professional.
Social Cat’s pricing plans have no obligatory contracts. In case you don’t need to use the platform, you may cancel it instantly. Consider it as a month-to-month subscription service to your influencer advertising and marketing campaigns.
Particular Provide: Use code – SHANE25 – to get a 25% low cost to your first month on Social Cat, out there for all month-to-month plans.
Social Cat Key Options
I need to concentrate on the important thing options of Social Cat for this evaluate. Why? As a result of once I examined it, I discovered that they’re what makes the platform distinctive and value utilizing.
There are different platforms on the market that do comparable issues, however Social Cat has just a few key options that make it stand out from the remainder.
Easy Matchmaking Course of
Discovering the appropriate influencers might be daunting, particularly when you’re simply beginning out. You’ll be able to spend hours scouring social media platforms, solely to come back up empty-handed.
That’s the place Social Cat is available in. The platform will match your model with probably the most related creators. You’ll be able to concentrate on different duties whereas they handle discovering the appropriate influencers for you.
They’ve a database of over 10,000 pre-approved Instagram and TikTok micro-influencers throughout a number of niches. Take a fast take a look at the preferred niches of their creator database:
Good Vetting Course of
When any influencer indicators up on the Social Cat platform, they undergo a vetting course of. Their group manually vets every applicant to make sure that solely high quality profiles make the reduce.
However what are the factors for vetting micro-influencers on the Social Cat profile? They embrace:
- Profile Content material: Whereas Social Cat isn’t essentially on the lookout for closely edited photographs and complex decor, they do want high quality content material.
Listed below are their judging standards for profile content material:
- An aesthetically pleasing feed
- Profile content material that exhibits an influencer’s passions and pursuits
- Merchandise critiques the place they will see a sure degree of involvement in model collaborations
- A concise bio that displays an influencer’s character and pursuits
- Current Reels or Tales associated to product critiques
They search for genuine engagement within the following methods:
They settle for profiles with fewer followers if:
- They’ve a excessive variety of posts together with above-average content material high quality
- They’ve a excessive and genuine engagement fee
- They’ve good publish captions
- They’ve related hashtags
- They’ve as much as 5 model collaborations already carried out
Ideally, they’re on the lookout for profiles which have a ratio of three:1 on the variety of followers vs the variety of accounts adopted.
One of the crucial essential guidelines to get accepted on their platform is that an account with 3000 followers should observe lower than 1000 accounts again, ideally lower than 500. They declare that exceptions to this rule are uncommon.
- Put up Depend: The Social Cat group critiques the variety of posts on an influencer’s profile. They solely approve those which have a minimal of 100 posts, Feed, or IG Reels.
If a profile has wonderful content material and an incredible aesthetic, in addition they approve profiles that will have 50-100 posts
Content material Possession Rights
As a model, you all the time need to shield your funding. Whenever you pay an influencer to advertise your product, you need to guarantee you may proceed utilizing that content material even when the connection ends.
On the Social Cat platform, manufacturers have the possession rights to make use of created content material by the micro-influencer in perpetuity and on any advertising and marketing channel, together with advertisements.
Verify Earlier Campaigns
Earlier than you signal any influencer, you need to ensure that the content material they create is on-brand for you. It’s essential to know that they perceive your audience and might produce content material that resonates with them.
To make sure that you discover the actual deal, Social Cat lets you examine an influencer’s earlier campaigns on the platform. So when you’re trying to work on an essential marketing campaign, be certain to examine an influencer’s different model collaborations earlier than you match with them.
Create Gifted Influencer Campaigns
Gifted collaborations are a good way to get began with influencer advertising and marketing with out breaking the financial institution. By partnering with an influencer who’s prepared to advertise your model in change without spending a dime services or products, you may attain a bigger viewers.
The Social Cat platform acknowledges this reality and offers an choice to create gifted influencer campaigns.
Whereas I’ve seen a number of different standard influencer advertising and marketing platforms, this can be a distinctive characteristic that I haven’t come throughout usually.
Creator Content material Library
Need to shield your model’s repute by guaranteeing that influencer content material is correct and freed from any offensive or deceptive statements?
The Social Cat platform has received you coated. They’ve a particular content material house the place influencers can add their content material. Manufacturers will obtain the content material right here for obtain in HD to repurpose.
Creator Opinions
As a model, it is very important see what different manufacturers consider the creator earlier than signing them up. This offers you an thought of their work ethic and whether or not or not they’re dependable.
Opinions from different manufacturers may also present precious insights right into a creator’s artistic course of and their potential to execute briefs. It can allow you to gauge if a selected creator is a proper match to your model campaigns.
Manually Monitored Reporting System
Manufacturers can entry Social Cat’s manually monitored reporting system to maintain a decent eye on the marketing campaign numbers. If one thing goes incorrect, their group steps in that will help you navigate by way of any points.
How To Use Social Cat
Now that you’re aware of the primary options, I need to present you easy methods to use the Social Cat platform. For this Social cat evaluate, I created a free account to present you a primary thought of the registration course of and what you are able to do on the platform.
Please word that I haven’t really collaborated with micro-influencers by way of the platform. The aim of this evaluate is to speak in regards to the interface and the performance of the platform.
On the Social Cat platform, you get two choices:
- Signal Up as a Model
- Signal Up as a Creator
For this Social Cat evaluate, I’m solely specializing in what it’s like for manufacturers to enroll on the platform.
Step 1: Decide Your Goal Viewers
Step one is to choose the audience that you simply need to goal to your influencer advertising and marketing marketing campaign. You’ll be able to choose a number of choices from those given. For this evaluate, I’m going to decide on men and women within the age group of 25-44.
Step 2: Choose Related Matters
The subsequent step is to pick related matters primarily based on what you are promoting area of interest. There are a number of choices so you might be positive to search out one thing associated to your area of interest.
Step 3: Select Your Location
On this step, you may select the placement the place what you are promoting operates. Remember that Social Cat will present you content material creator profiles primarily based on the placement you enter at this stage.
So, if what you are promoting is US-based however you need to work with creators in Australia, it’s best to select “Australia” as your selection right here.
Step 4: Enter Your Enterprise Location
Whenever you enter what you are promoting location, Social cat tries to match you with native creators. You can even select to skip this step in order for you.
Step 5: Select the Proper Social Media Channel
Subsequent, resolve if you wish to get matched with creators on TikTok or on Instagram. You can even select each social media platforms right here. For this evaluate, I’m solely going with “Instagram.”
Step 6: Select the Sort of Creators You Need to Work With
Choose the niches for the influencer profiles that you simply’d wish to see. Be sure that this selection is in sync with the choice you selected in Step 2.
Step 7: Select Acceptable Collaboration Sorts
You’ll be able to select the kind of collaboration you’d wish to have with influencers. Would you want them to showcase your product by way of Instagram Reels, Instagram Tales, Photograph Grid, or Video Grid?
You’ll be able to select all choices too in case you are open to every kind of collaborations. In case you’ve chosen TikTok as your most popular social media channel, these choices will look barely totally different for you.
Step 8: Add Your Public Overview Hyperlink
In order for you creators to go away you a evaluate on public evaluate websites, you may add a hyperlink right here. As a small enterprise, it might probably allow you to acquire credibility. You can even select to skip this step.
Step 9: Choose the Minimal Variety of Followers For Creator Profiles
At this stage, you may select the bottom variety of followers you want to your creators to have. You’ll be able to even discover creators who’ve above 5000 followers.
Step 10: Describe Your Product
Write a brief description of the product that you simply’d like influencers to advertise for you. It is strongly recommended that you simply add value particulars right here so creators can have a greater thought of what you might be providing.
Step 11: Select Your Marketing campaign Purpose
Decide a marketing campaign aim that greatest describes what you need to obtain along with your marketing campaign: Create extra user-generated content material, increase consciousness, or enhance your gross sales.
Step 12: Select How You Would Compensate Influencers
Would you wish to present your merchandise, pay a hard and fast price, or supply a fee on every sale to your influencers? Decide whichever possibility works for you. If you’re open to all three choices, you may choose all three as nicely.
Step 13: Decide a Plan
At this step, you may select which plan you’d like to join. Social Cat offers you a 7-day free trial for all three plans listed under. The free trial entails 0 threat, in case you are not proud of it, you may cancel earlier than it transitiones to a paid subscription.
When you enter your bank card particulars, you may entry the platform without spending a dime for every week. Social Cat begins charging you on the finish of the week primarily based on the plan you select right here, if you need to proceed.
Particular Provide: Use code – SHANE25 – to get a 25% low cost to your first month on Social Cat, out there for the month-to-month plans.
The entire registration is tremendous simple and took me about 3-5 minutes to finish. Fairly easy, I need to say. So, what’s subsequent?
Here’s a fast overview:
When you join, Social Cat matches your model with creators of their database. These matches are primarily based on the merchandise that creators are utilizing and how much manufacturers they’re concerned about. The platform additionally takes under consideration your area of interest, location, price range, marketing campaign targets, and different particulars.
They repeat the method each month till you discover related matches. Whenever you begin getting proposals, you may resolve which collaboration requests you’d like to simply accept.
Social Cat sends you each an introductory electronic mail to interrupt the ice. From there, you may take the dialog ahead.
Buyer Assist
For help, Social Cat has a particular Assist Heart on their web site. Whereas I used to be testing the platform, I checked out a few articles and they’re very informative. However when you’d like to put in writing a couple of particular drawback, you should use the Contact tab on their web site.
You can even ship an electronic mail on to joe@thesocialcat.com. They usually reply inside just a few hours. You can even name them at +44 7933 441 043 or ship them a message on Instagram.
Comparability with Different Platforms
Social Cat is exclusive among the many greatest influencer advertising and marketing platforms due to its distinctive matchmaking course of. The profile is about up such that their algorithm can perceive the wants of companies and creators.
It’s like Tinder for manufacturers and creators, however more likely to be more practical! They make a match such that each events can be proud of the association.
Upfluence, Fourstarzz, and Heepsy will be the prime influencer advertising and marketing platforms on the market however Social Cat has a very totally different audience.
The price of influencer advertising and marketing can go into 1000’s of {dollars} or extra. However what about these companies that don’t have an enormous price range? That’s Social Cat’s foremost viewers.
The platform has a sturdy concentrate on small companies that will not have an enormous price range however nonetheless need to attain a large viewers.
Their gifted campaigns permit companies to get their services or products in entrance of potential prospects for gratis, which is a good way to get began with influencer advertising and marketing.
Social Cat’s pricing mannequin is inexpensive so small companies can get began with influencer advertising and marketing extra simply.
FAQs
1. What’s a gifted collaboration?
Social Cat has a “Gifted Campaigns” characteristic that permits companies to ship merchandise to influencers without spending a dime. This can be a nice solution to get your product in entrance of potential prospects with out spending a dime.
2. Is Social Cat free?
Social Cat affords a 7-day free trial for his or her paid plans. If you want to take a look at their platform earlier than signing up for a paid plan, you can even ebook a demo.
3. What sort of influencers are listed on Social Cat?
On Social Cat, micro-influencers who’ve between 1k and 50k followers are listed. You will discover influencers throughout niches from the USA, Canada, the UK, and Australia.
Social Cat Overview: What’s My Verdict?
Total, I believe that Social Cat is a good possibility for companies trying to run an influencer marketing campaign. The platform is user-friendly and offers a number of options that companies can reap the benefits of. I extremely advocate utilizing Social Cat when you’re a small enterprise proprietor trying to run an influencer marketing campaign.
Do you have got any questions in regards to the options listed on this Social Cat evaluate? Please submit them within the feedback part. I’ll be joyful to reply them for you.
Particular Provide: Use code – SHANE25 – to get a 25% low cost to your first month on Social Cat, out there for the month-to-month plans.
Disclosure: This content material has just a few affiliate hyperlinks, which suggests when you click on on them, I’ll get a fee (with none further price to you).
