OTOKI’s New Jin Ramen Marketing campaign with BTS Jin

March 17, 2025

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Get able to have your tastebuds EXPLODE! OTOKI has simply unleashed a world Ok-ramen REVOLUTION! Put together for the last word flavour invasion as they launch a brand-new marketing campaign video for his or her legendary Jin Ramen! And guess who’s starring? None aside from the celebrity Jin from the Twenty first-century pop icon BTS.

Image source: OTOKI — Picture supply OTOKI

“Jinjja Love Jin Ramen”

This isn’t simply any marketing campaign – it’s a “Actual Love” saga! OTOKI is diving headfirst into the worldwide market, and so they’re bringing the warmth with a video that’s pure magic. BTS’s Jin radiates allure in a love story, and it’s so scrumptious that it’s devoted to Jin Ramen itself! The idea? “Jinjja Love Jin Ramen”, the title “Jinjja Love”, means actual love in Korean.

The video marketing campaign is a flavour-packed, heart-fluttering expertise that’s about to comb the world. Get able to fall head over heels for Jin Ramen and expertise one thing actually distinctive!

The video begins like a scene from a romantic Ok-drama, exhibiting Jin strolling within the spring rain, revealing his melancholic facet hidden beneath an umbrella. With the message ‘I actually miss you’, the video expresses affection and sincerity for Jin Ramen, like a romantic drama, vividly capturing the expertise of savouring the distinctive, deep and wealthy broth of Jin Ramen.

The marketing campaign video is out there on OTOKI’s official world YouTube, Instagram, and TikTok channels.

New Packaging & Collectable Jin Stickers

Starting this month, Jin Ramen merchandise that includes BTS Jin on the packaging will probably be out there globally. This packaging will probably be utilized to each bowl and cup codecs, highlighting the Delicate and Spicy Flavors. Moreover, multi-packs will embrace considered one of 4 collectible Jin stickers, a function designed to enchantment to a various worldwide buyer base.

OTOKI Unveils ‘Jin Ramen Campaign’ Video Featuring BTS’ Jin, Launching Global Campaign. Image source: OTOKI — OTOKI Unveils Jin Ramen Marketing campaign Video That includes BTS Jin Launching World Marketing campaign Picture supply OTOKI

OTOKI’s World Growth

The constructive reception of the brand new packaging on the 2025 Winter Fancy Meals Present within the US has set the stage for OTOKI’s worldwide growth. Mixed with the discharge of the marketing campaign video, this packaging serves as a central factor in OTOKI’s technique to broaden its world attain. This effort follows the corporate’s rebranding from “OTTOGI” to “OTOKI” in August of the earlier yr, which was designed to enhance communication with worldwide shoppers.

In line with the official assertion from OTOKI: “With the launch of the worldwide marketing campaign for flagship Ok-ramen, Jin Ramen, beginning with the discharge of the marketing campaign video, we purpose to attach with home and worldwide shoppers by enhancing the enchantment of Jin Ramen with Jin of Twenty first-century pop icons, BTS. Within the follow-up content material to be launched later, we may also current varied elements of BTS’ Jin, expressively portraying each the Delicate and Spicy Flavors of Jin Ramen – keep tuned!”.