Do you know that “Oreo” is the sixth hottest title individuals give to black-and-white pets? You didn’t? Nicely, that’s comprehensible; not even the model after which these animals acquired their names hasn’t been conscious of this reality up till only in the near past. In accordance with Rover.com, many pets proudly put on their names after the Mondelez-Worldwide-owned cookie model, OREO. Sadly, not most of the Dubai-based Oreos are fortunate sufficient to stay with their households for the remainder of their lives.
Forward of the Worldwide Homeless Animals’ Day (August 20), OREO steps in to sweeten the destiny of those furry beings within the UAE (in addition to those which aren’t known as Oreo), hoping that it might assist these four-legged associates discover their endlessly mother and father. Teaming up with inventive company Saatchi & Saatchi MEA and in partnership with two of the biggest pet rescues within the area — K9 Buddies and Yanni Animal Welfare — the corporate launches the “Oreo & Buddies” initiative.
“After we realized so many pets are named Oreo, we knew we needed to discover a option to give again. Partnering with two of the largest rescues within the area has been an honor and we will’t wait to assist some animals discover the endlessly house they deserve,” explains Ilona Morozova, Advertising Supervisor, Biscuits at Mondelez Worldwide, MENA.
The COVID-19 pandemic compelled individuals to remain indoors. With their routines being disrupted, many turned to pets to hunt consolation. Sadly, after the world emerged from the pandemic and folks began to get again to their regular habits, the variety of deserted pets within the UAE elevated. Nonetheless, OREO’s playful spirit guides the model right into a inventive battle in opposition to this phenomenon, tackling this disaster utilizing its packaging.
“In a rustic so closely populated by expats, pet abandonment is an actual difficulty as individuals typically go away Dubai out of the blue for brand new jobs and visa causes,” provides Sebastien Boutebel, Chief Inventive Officer, Saatchi & Saatchi. “The information is filled with tales of animal neglect. So, once we heard that a variety of black-and-white pets named after the beloved OREO cookie have been arising for adoption, we have been impressed to launch ‘Oreo & Buddies’.”
The model’s packaging is immediately recognizable, due to the enduring trademark blue that’s printed onto it. But, for this marketing campaign, OREO ditched the enduring blue shade, changing it with a monochromatic shade palette. It even modified the form of the packaging in order that it resembles three animal kennels — for canines, cats, and bunnies. The vary is offered as a restricted version and is presently bought on InstaShop. Moreover, a microsite has been created to help additional the initiative, the place individuals are invited to find the pets accessible for adoption and apply to show them into new family members.
“We have now so many pretty adoptable canines and we’re at all times in search of new methods to succeed in potential house owners. It’s been wonderful partnering with OREO to assist animals discover a house for all times,” says Solange Bornand, Supervisor, K9 Buddies.
With the “Oreo & Buddies” marketing campaign, the cookie firm reveals that it stays trustworthy to its model positioning, “Keep Playful,” which has now turn out to be “Carry house playful. Carry house Oreo.” Gautam Wadher, Government Inventive Director, Saatchi & Saatchi Dubai, additional explains: “This initiative is playful and true to OREO’s spirit. However the intent is critical. Working straight with two pet rescues, we’ve made the pets who’re up for adoption the celebs of all our communication.”
In its mission to assist as many pets as attainable discover a new house and to additionally honor Worldwide Homeless Animals’ Day, OREO has vowed to vary all social content material from merchandise to pets. This manner, the model hopes that can draw individuals’s consideration to how lovely these adoptable pets are.
