The world’s primary cookie*, OREO, and worldwide gaming large, Xbox, are on a mission, placing the cookies on the coronary heart of their new marketing campaign by leveraging one thing that has been a part of the gaming world for a very long time: cheat codes.
Cheat codes permit gamers to unlock particular options or skills within the recreation that aren’t accessible by way of normal play. For the primary time in Europe, OREO is launching 6 completely different embossments impressed by the gaming controller. Customers will be capable of create mixtures with the OREO Xbox Particular Version cookies and unlock wonderful prizes on the official web site.
The probabilities are countless – gamers might use cookies to unlock a customized Xbox Collection S Console designed to appear like an OREO cookie being dunked into milk, Xbox Sport Cross Final subscriptions, Xbox Stereo Headsets, or unique OREO-themed in-game content material.
Chiara Missio, Advertising and marketing Director Deal with (Oreo & Choco bakery) at Mondeléz, is happy about this partnership: “At OREO, we’re at all times searching for methods to fill the world with extra playful moments that deliver folks collectively that’s why we’re so excited for followers to take pleasure in this Xbox partnership and unlock their playful aspect.”
“Xbox believes gaming ought to be enjoyable for everybody and OREO is all about bringing extra playfulness into the world, which is why we’re very enthusiastic about this collaboration. This partnership has been within the works for a while now and we can not look ahead to followers to expertise it – from the OREO Xbox particular version cookies to in-game content material and distinctive OREO Xbox Collection S Consoles”, mentioned Marcos Waltenberg, Director of International Partnerships & Social Influence for Xbox.
Dennis Could, Chief Artistic Officer, can solely agree: “That is actually a match made in heaven for us. The artistic aspiration of each manufacturers is analogous and an ideal problem. By leveraging one thing that has been a part of the gaming world for a very long time, we put the cookie at coronary heart and create an activation that may reside exterior the gaming world”.
The Particular Version cookies will likely be limited-edition and accessible whereas shares final so look out for them on cabinets from January 2023.
