Ocean Out of doors has gained the digital out of residence contract for London’s iconic Battersea Energy Station, one of many capital’s largest latest developments at round £9bn.
The long run contract follows a aggressive pitch managed by The Out of Residence Media Consultancy. Below the phrases of the contract Ocean is awarded the rights to develop and market 43 digital promoting screens, murals and experiential areas throughout the Energy Station and its quick surroundings together with new pedestrianised excessive road Electrical Boulevard and Prospect Park.
Turbina Corridor A, Battersea Energy Station/John Sturrock
Natalie Caley, senior commercialisation supervisor, Battersea Energy Station Growth Firm (BPSDC) says: “Battersea Energy Station is a world class growth, main the best way in retail, leisure, residential and workplace area. We have now already welcomed a number of the greatest retail and leisure choices so it stands to purpose that we work with the very best digital out of residence accomplice, Ocean. We sit up for delivering an unrivalled promoting and model expertise for our viewers.”
Ocean joint MD Phil Corridor says: “Battersea Energy Station will remodel SW11 into one of the fascinating neighbourhoods in London. For Ocean, Battersea Energy Station is a pure match, making a seamless sequence of unique environments and iconic OOH landmarks proper throughout the capital. The outlook for DOOH as an promoting, broadcast and leisure medium couldn’t be stronger. As a No 1 media model, Battersea Energy Station might be on the forefront of its future success.”
Ocean operates over 4,000 digital screens throughout seven international locations in Europe together with the flagship Piccadilly Lights, IMAX cinema and Westfield purchasing centre in London.
