With airport disruptions ongoing, this marketing campaign could possibly be a sufferer of its personal success. O2 and VCCP have arrange a really inviting “Roam Freely” lounge at Gatwick airport, the place holidaymakers can have a drink, sit round in deckchairs, and put the youngsters on bean baggage within the Disney+ room.
It’s open till 30th September for O2 Precedence members (and any family and friends members they’re travelling with). As an added bonus, Precedence members are additionally being supplied free lounge entry at airports globally if their flights are delayed by 60 minutes or extra.
Daryn Lawrence, inventive director at VCCP London, mentioned: “As an alternative of airports being a spot to begrudge we thought we’d flip the script and permit O2 clients to embrace the magic of journey proper firstly with a soothing lounge, outfitted with all the things wanted to kickstart that vacation feeling. O2 is all about cost-free, trouble free journey and our Lounge is the proper extension of the Roam Freely promise.”
VCCP has additionally give you a novel strategy for easyJet, placing collectively a partnership with Spotify to suggest journey locations primarily based in your listening habits. The “Pay attention and e-book” microsite shall be promoted with a marketing campaign throughout Europe, constructing on the “nextGen” easyJet positioning.
MAA inventive scale: 7
