Monday, January 30, 2023
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Now VCCP banks on Brian the otter for Thames Water


One of many trickier assignments for any company this yr is the one which faces VCCP for Thames Water, the largely unloved UK water provider that’s extra well-known for its leaks, untreated sewage and predilection for digging up the identical little bit of highway repeatedly (three bits inside half a mile of the place I dwell final week.)

So what do you do? Discover a cuddly animal entrance man after all – Brian the otter on this case, based on the Mail on Sunday which caught them out filming.

VCCP has fairly a substantial menagerie to its identify: Sergei and his meerkat pals most famously for Comparethemarket (joined by a wombat of their newest outing), a supposedly profitable robotic referred to as Bubl for O2 and a highland cow (might be of both intercourse) for an additional newish consumer that divides opinion, Virgin Media.

Otters, after all, have made a comeback within the UK as some rivers have been made cleaner. Thames Water’s hardly unimpeachable file on this respect has led some to recommend that Brian – if, certainly, that’s what he’s to be referred to as – has landed a bum deal right here.

As with many such notions it in all probability appeared a good suggestion on the time.

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