Ogilvy’s world of ‘Doveness’ for Unilever has taken one other flip, this time the real-life story of Mary, a younger girl who developed an consuming dysfunction attributable to poisonous magnificence content material on social media. Additionally that includes different mums and daughters, supporting the Children On-line Security Act marketing campaign.
A joint effort from Ogilvy UK, Toronto and New York, the identical combo that gave us some excellent Covid-19 work within the pandemic.
Age restricted, it’s on YouTube right here.
Ogilvy international ECD Daniel Fisher says: “The fixed publicity to poisonous magnificence content material on-line is having a heartbreaking affect on the psychological and bodily well-being of youngsters and youths. We’re deeply indebted to Mary and the opposite voices within the movie for permitting us to inform their tales as a result of it’s crucial that we come collectively as a society to create a safer, more healthy on-line atmosphere for youthful generations.”
There’s one other argument in fact, in opposition to too many restrictions on the web simply because there’s unhealthy stuff on it too. As there’s sure to be.
However this makes a compelling case and positions Dove and proprietor Unilever firmly on the aspect of the angels. Which is the company’s job, in fact.
MAA inventive scale: 7.
