S L A V E R Y. The very phrase sends chills. Together with genocide, slavery is certainly one of two authentic sins and a bloody stain on the historical past of america.
There are “hear no evil” individuals who don’t wish to hear about it, and individuals who can’t see the way it issues right now. Fortunately, we have now earlier than us a marketing campaign that connects the dots and helps to handle centuries of racial injustice and the necessity for jail reform now.
The brand new advocacy marketing campaign from EP+Co is in assist of the non-profit group Price Rises, and their drive to Finish the Exception.
The thirteenth Modification, handed in 1865, contains an exception clause that has been understood all through historical past to permit slavery and involuntary servitude for use as punishment for crime, encouraging the criminalization, incarceration, and re-enslavement of Black individuals.
The grassroots motion needs to see the Abolition Modification — launched by Senator Jeff Merkley (OR) and Consultant Nikema Williams (GA-05) — change into legislation. If handed into legislation, the exception clause within the thirteenth Modification will, eventually, be nullified.
Amplify the Significance of Juneteenth
Whereas greater than 20 states are at the moment organizing to abolish slavery of their state constitutions, 83% of People aren’t conscious that the thirteenth Modification legalizes slavery of incarcerated individuals within the U.S., an info hole EP+Co and Price Rises are aiming to shut with this marketing campaign.
Chris Plating, Chief Technique Officer at EP+Co, mentioned, “When promoting businesses assist the work of activists, one thing magical occurs.”
CAMPAIGN ROLL-OUT
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June 19 (Juneteenth): The L.A. Instances will run a print advert
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June 15-20: DC digital transit advertisements will run
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June 15: OOH billboards go up in Galveston, TX, and Savannah, GA
Bianca Tylek, Govt Director of Price Rises, mentioned, “it’s time that promoting businesses reevaluate the manufacturers and initiatives they assist, buying and selling people who ignore and even prey on our societal failures for people who promote social good. We’re extremely grateful to EP&Co for doing simply that – donating expensive workers hours to our marketing campaign to abolish slavery for all. We hope that different promoting businesses will observe their lead and dive into this combat.”
