Colonel Nick Mackenzie, Assistant Director Military Recruiting, provides: “Like earlier recruitment campaigns, ‘Nothing Can Do What a Soldier Can Do’ goals to dispel one of many many myths that encompass the British Military. This time, trying on the British Military of the long run and the position of troopers inside it. We wish to inform future recruits that it doesn’t matter what technological developments we make — it’s the judgement, intelligence, and even the wit of our troopers that’s indispensable to the way forward for the Military. We hope the marketing campaign will result in potential candidates seeing the Military as an thrilling place they’ll study and develop, and be valued as an integral half our future.”
The “Nothing Can Do What a Soldier Can Do” line is launched by the 60-second video, which kicked off on TV and in cinemas on July 1st. The movie can be accompanied by radio, social media, and OOH, with the latter showcasing completely different troopers and a robotic posing head to head. Shot by photographer Nadav Kander, every portrait captures the boldness and self-belief of British Military troopers. The marketing campaign goals to advertise full-time recruitment however the model platform can even be tailored for various messaging and Reserves later this yr.
Credit:
Shopper: Capita for The British Military
Advertising and marketing Director: Nick Terry
Director of Advertising and marketing & Communications: Siobhan Penrose-Johnson
Senior Advertising and marketing Marketing campaign Supervisor: Leanne Gregg
Advertising and marketing Marketing campaign Supervisor: Jenna Rattue
Company: Accenture Music
CCO: Nik Studzinski
ECD: Adam Kean
CD: Meigan Brown
CD: Tobias Owen
Snr Company Producer: David White
Assistant Producer: Georgia Middleton
Managing Associate: Barbara Waite
Enterprise Lead: Chris Cannell
Account Director: Alice Barnes
Account Supervisor: Telle Merotra
Planning Director: Rachel Quarmby
Inventive Manufacturing Lead: Christina Lambrou
Manufacturing Firm: MJZ
Director: Nicolai Fuglsig
Government Producer: Lindsay Turnham
Producer: Tim Wild
Manufacturing Supervisor: Dan Homosexual
DoP: Joost Van Gelder
1st AD: Robert Blishen
Manufacturing Designer: Ricky Eyres
Facility Firm: Inexperienced Olive Movies
Exec Producer: Maria Kopanou
Manufacturing Supervisor: Babis Vlachodimitropoulos
Edit: Ultimate Lower
Editor: Rick Russell
Producer: Nikki Porter
Asst Editor: James Stubbs
Asst Editor: Matt Gabzdyl
Put up Manufacturing: nineteentwenty
Colourist: Kai Van Beers
VFX Supervisor: Invoice McNamara
2D VFX Supervisor: Chrys Aldred
CG VFX Supervisor: Ben Revens
Idea: Grant Bonser
Senior VFX Producer: David Keegan
2D Artists: Jamie Stitson, Yanru Yin, Taylor Webber, Doruk Saglam, Matt Hutchins
3D Artists: Ben Thomas, David Rencsenyi, Dan Baiton, Lillian Robert, Greg Martin, Martin Lanzinger, Sandra Guarda, Tammy Smith, Joe Baker, Ivan Tomovic, Luis Fos, Elena Schurkus, Lucy Wright, Miles Tomalin
DMP & Setting Artist: Menelaos Per
Color Help: Jennifer Kerr
VFX Co-Ordinator: Lia Jacobs
Sound: 750mph
Sound Design: Sam Ashwell
Music Design: Sam Ashwell & Michalis Anthis
Sound Producer: Olivia Ray
OOH Manufacturing:
Head Of Design: Simon Wakeman
Designer: Josh Lowe
Animator & Art work: Sam Coyne
Studio Director: Mike Almond
OOH Manufacturing Firm: LGA Administration
Photographer: Nadav Kander
Digital Operator: Sam McElwee
Photographer assistant: Ian Kirby & Samy Weller
Producer: Vanessa Darling & Craig Shipman, Sally Hughes
Manufacturing Assistant: Tom Conant
