It’s been a rocky few years for Nielsen following the lack of its third-party accreditation in late 2021.
Although the Media Score Council (MRC) confirmed late final 12 months that the measurement firm’s standing remained suspended, Nielsen has been working arduous to earn again belief from consumers and sellers. It’s at the moment within the strategy of rolling out its new cross-media business resolution, Nielsen One, which can ultimately substitute the long-standing C3 and C7 currencies.
Forward of the 2023 upfront, Adweek caught up with Nielsen CEO David Kenny to study the newest on Nielsen One, its accreditation standing and the way the corporate is positioning itself within the market.
This interview has been edited and condensed for readability.
Adweek: How are you fascinated about Nielsen One, and the way does it match into the bigger view of the corporate?
David Kenny: We’ve at all times had an evolution…
