“Too typically knowledge isn’t being deployed usefully”, feedback Nick Stammers, VP UK & EMEA at Ataccama, a unified knowledge administration platform.
“It’s merely a burden: redundant, duplicated, irrelevant, hosted on outdated legacy platforms, or too low high quality to be of any use.”
I requested Nick about his function at Ataccama, and the information challenges for enterprise leaders proper now.
Inform me a bit about your function with Ataccama…
As VP UK & EMEA, my function is to guide progress and supply of our knowledge administration platform and companies throughout a very various continental enterprise panorama. I’m based mostly within the UK and while we do have a powerful focus right here, we’re seeing progress and alternative in a bunch of nations throughout Northern, Southern and Central Europe. Over the past couple of years, now we have witnessed, and sometimes pushed, a shift for companies from merely gathering knowledge to unlocking the precise worth of information.
A part of my function is to assist enterprise choice makers and knowledge groups to unlock that inherent worth. One of many core issues we remedy is that many companies have indiscriminately gathered and saved knowledge, with little respect given to the standard or usefulness of what was captured.
What do firms must learn about knowledge administration? What are the most important challenges associated to knowledge and its function?
There’s no one-size-fits-all reply to companies’ knowledge wants, however the fundamentals don’t actually change. The important thing ‘mistake’ we see folks make is pushing aside getting their knowledge home so as. Unmanaged knowledge, from a enterprise perspective, is a big barrier to constructing sturdy relationships with prospects and recognizing the patterns that may assist a enterprise futureproof, strategise and develop.
Knowledge is usually saved in numerous programs and silos – resulting in conflicts, duplication and errors. Laying aside reconciling these points means companies are dealing with an unreliable and flawed image of their very own operations. Think about a Jane Doe buyer the place inaccurate gross sales reporting (from duplicates) results in poor customer support, the place brokers have the mistaken or incomplete product/contact info. In flip, this implies wasted advertising and marketing spend attempting to achieve her with merchandise they’ve already purchased – and missed alternatives to upsell the place shopping for historical past is siloed from their buyer report. Automation, consolidation and alignment are the title of the information sport in 2022.
Why is knowledge high quality so essential proper now, and the way can firms enhance this?
Knowledge High quality – observe the capitals – isn’t simply the standard of information, it’s a recognised time period that entails the ‘planning, implementation and management of actions that apply high quality administration strategies to knowledge to make sure it’s match for consumption and meets the wants of information shoppers. An excessive amount of knowledge merely isn’t match for objective, and that’s partly as a result of many companies haven’t labored out what precise objective their knowledge might have. In line with DataIQ, solely 32% of firms have realised tangible and measurable worth from knowledge. That has to alter. Firms could make a begin by breaking objective and worth down into three distinct subgroups – enterprise worth, threat and monetary worth.
Merely put, is the information in a position for use by the correct a part of the enterprise (i.e. wage knowledge to the HR division), is threat being thought of in mild of GDPR and broader knowledge regulation, and what monetary worth is ready to be gleaned from the information (significantly for ecommerce companies)? There’s no time like the current to start out a overview of the standard of your knowledge – and a few instruments exist to let companies of any measurement do that at no cost.
How did Covid impression the information administration trade, and the way did Ataccama navigate this time?
The pandemic accelerated the shift and reliance on huge knowledge, and we noticed companies worldwide, no matter trade, prioritizing larger management over their knowledge throughout hybrid and cloud environments. The flexibility to derive deeper and extra correct insights from that knowledge is turning into essential.
For Ataccama, the pandemic initially slowed down firm progress for about six months, however the pent-up demand for our know-how compensated for that within the two quarters that adopted.
We centered on our core sectors – banking, monetary companies, insurance coverage, life sciences, healthcare and retail, and in 2021, the corporate went on to double its annual recurring income (ARR). Put up-pandemic, the primary quarter of 2022 noticed us welcoming a brand new buyer each three days.
What differentiates you from different platforms?
Massive organizations are struggling to scale and decentralize their knowledge initiatives and allow knowledge democratization, whereas on the similar time holding their knowledge beneath management from a top quality, governance, privateness and safety perspective.
Our platform, Ataccama ONE, unifies knowledge governance, knowledge catalog, knowledge high quality and grasp knowledge administration capabilities throughout hybrid and cloud environments—enabling organizations to democratize their knowledge whereas sustaining knowledge accuracy, management and governance. Every part in our platform has been constructed by us from the bottom up in order to make sure that all the modules of the platform are totally built-in. Because of this prospects are capable of keep away from the time, effort and value that goes into integrating totally different knowledge administration merchandise or options by way of having the whole lot accessible in a single unified knowledge administration platform.
We offer a seamless strategy to empower each technical and fewer technical ‘knowledge folks’ throughout organisations to create high-quality, ruled, protected and reusable knowledge merchandise.
What tendencies are more likely to impression your trade within the subsequent 12 months?
I can see two particular tendencies within the knowledge house which are solely going to develop in significance earlier than the 12 months’s out.
Firstly – ‘knowledge materials’ will grow to be much more widespread parlance, as companies realise that enormous, disconnected warehouses or lakes of information they personal may very well be higher used a bit extra joined up. Having a shared knowledge nucleus to govern, question and search by way of will give organisations the perception and strategic benefit they want.
Secondly, we’re seeing companies higher perceive the cloud, whether or not hybrid, public or non-public, by way of how you can thread their pooled knowledge into one helpful cluster. Belief in outsourced safety and storage companions will proceed to develop because the use instances increase.
Knowledge-driven Advertising and marketing Finest Observe Information
