Based | 1996
Headquarters | Dallas, TX (U.S. Headquarters)
High Government | Alejandro Litchi, CEO
Product Class | Jewellery
For extra than 80 years, the Litchi household has been designing and crafting lovely, internationally impressed jewellery for girls and males. The manufacturing unit exports jewellery items all through 27 international locations worldwide. The household launched NICE de Mexico in 1996, with a imaginative and prescient to share their jewellery assortment by means of unbiased distributors seeking to construct their very own companies. At present, the subsequent technology of the Litchi household is rising the corporate by increasing into new worldwide markets, whereas nonetheless preserving the handcrafted high quality and unique designs NICE is thought for.
Impressed by Household
For the Litchi household, jewellery design and manufacturing runs deep inside their blood. Salvador Litchi spent his childhood watching his father, Don Mateo Litchi, craft uncooked supplies into timeless items of jewellery.
As a younger man, Salvador adopted in his father’s footsteps and commenced a jewellery enterprise of his personal. However as the price of treasured metals and gems rose, Salvador shifted his enterprise mannequin, designing extra inexpensive jewellery that had the identical timeless look because the items his father used to create. Tapping into the ability of direct gross sales, Salvador launched a brand new firm, NICE de Mexico, main a manufacturing unit of jewellery designers and producers and constructing a gross sales discipline of unbiased distributors throughout Mexico.
A brand new technology now leads the household enterprise, with Alejandro Litchi serving as Chief Government Officer, however the unique imaginative and prescient to supply a enterprise alternative sharing inexpensive, handcrafted jewellery stays.
“NICE was based in Mexico with the imaginative and prescient of providing folks a possibility to have an earnings,” Alejandro mentioned. “We launched with a quite simple catalogue-based technique of promoting jewellery, which was particularly enticing for individuals who had misplaced their jobs and wanted earnings.”
After almost 25 years of success in Mexico, sharing NICE’s signature jewellery by means of over 500,000 unbiased distributors, the Litchi household launched NICE & BELLA in 2016 to serve the U.S. market.
Dazzling the American Market
Since launching in the US seven years in the past, the corporate has skilled super development—particularly within the discipline. At present, NICE and NICE & BELLA have a mixed discipline of over 1.5 million unbiased distributors throughout Mexico and the US.
The enterprise alternative is well accessible to aspiring entrepreneurs by means of two enterprise kits: The Starter Package for $99 and The Encourage Package for $199. Each equip the brand new distributor with all the pieces they might want to launch their NICE & BELLA enterprise, together with lovely jewellery.
“We assist our unbiased distributors with coaching and digital instruments together with the most effective of know-how to develop their companies,” Alejandro defined. “Our staff retains in search of applied sciences and steady growth instruments to supply our unbiased distributors. Individuals curious about changing into unbiased distributors of NICE and NICE & BELLA are primarily girls, although increasingly more males have discovered a pleasant setting right here to develop their abilities and enterprise.”
Distributors share NICE & BELLA’s beautiful assortment of jewellery for girls, males and youngsters, together with necklaces, earrings, bracelets, brooches, charms and watches. The corporate’s catalog has lately expanded to incorporate important oils, aromatherapy and diffusers, in addition to sun shades and a choice of teas.
“We’re continually renewing what we provide to our unbiased distributors and their clients,” Alejandro mentioned. “4 catalogs are being launched yearly together with all kinds of unique objects, together with jewellery, equipment and wellness merchandise. Moreover, we provide seasonal objects all year long.”
For the reason that starting, NICE has at all times designed and manufactured all its jewellery items in home, giving their distributors entry to unique designs clients can’t discover wherever else.
“Our manufacturing unit employs greater than 3,000 folks in control of unique jewellery designs, handcrafting and high-tech processes,” Alejandro shared. “We’re producing 500,000 items every day. There aren’t any middlemen at any level of our processes: from making a design, manufacturing and promoting our items. Solely our unbiased distributors from NICE and NICE & BELLA are sharing our merchandise, so the financial profit immediately goes to them. It is very important point out that 1,500 collaborators in our distribution facilities, warehouse and corporative places of work are in control of providing a superb service to facilitate the duties of our unbiased distributors.”
Significant Progress
Even within the face of pandemic uncertainty, NICE and NICE & BELLA continued to develop. In 2020 and 2021, the corporate responded with funding, slightly than ready out challenges. Management invested in know-how, processes, manufacturing and coaching, working carefully with distributors to assist them really feel supported and optimistic.
“We quickly tailored our operation to serve with our unbiased distributors to return out of the pandemic disaster,” Alejandro mentioned. “This was executed efficiently and led to essential development. Our staff members assist our unbiased distributors. We all know what they require and do our greatest to fulfill their wants in essentially the most agile manner. We rely on their belief, since we’re centered on making their companies develop. We even have an expert, totally dedicated, shut staff of company staff members with very low turnover.”
The expansion that started with the launch of NICE & BELLA and continued by means of the pandemic has no indicators of slowing down, as the sphere continues to develop.
“Eight years in the past, we used to have below 500,000 unbiased distributors and now we’ve bought greater than one million and a half,” Alejandro shared. “We’ve rewarded greater than 3,200 vehicles within the final 5 years and greater than 20,000 folks have joined us on worldwide journeys. We’re looking for extra households which have the prospect to have a supply of earnings, taking them to satisfy their goals.”
The corporate has main operations in Mexico and the US and is at the moment increasing into new territories, with operations lately launched in Central America.
NICE is increasing its attain in different methods as nicely, by means of its work with The NICE Basis. Based in 1999, The NICE Basis is the corporate’s nonprofit group that helps social, instructional and healthcare initiatives supporting youngsters in deprived communities.
“We based The NICE Basis with the mission of supporting the neediest youngsters,” Alejandro shared.
“NICE contributes with essential donations to serving to youngsters, as nicely invitations all our unbiased distributors so as to add in our efforts to enhance the lifetime of childhood in numerous places inside Mexico, donating tons of and 1000’s of {dollars}. Moreover, as pure disasters happen, the NICE Basis has responded to the decision of authorities by serving to these in want.”
Probably the most important development of NICE and NICE & BELLA has occurred in recent times, and Alejandro Litchi is now a part of the hit TV present Shark Tank, the place his expertise to advertise entrepreneurs in Mexico is extensively acknowledged.
With a legacy as lovely as the jewellery it designs, the Litchi household is raring to proceed sharing NICE and NICE & BELLA with new communities in new markets world wide.
From the Might 2023 subject of Direct Promoting Information journal.
