Behind each profitable model—and its CEO—stands the one who retains the group operating easily and effectively.
That’s why we dedicate our Adweek 50 award yearly to these working behind the scenes to drive progress in massive methods at their respective corporations, bringing recognition to those that could also be ignored at this time however shall be operating the present tomorrow.
This yr, we went past the CMOs, CEOs, chairmen and founders of the trade to showcase a bunch of C-suite and vp-level positions in artistic divisions comparable to tradition and capabilities, knowledge privateness, provide and demand, and the electrical car ecosystem. In one other yr of profound change throughout advertising, media and tech, entrepreneurs have turned their artistic instincts towards new roles, obligations and group constructions, with nearly no two honorees sharing a title—and in a serious shift from earlier lineups, no repeat winners from the prior yr.
Our sprawling checklist consists of Richard Sim, Roblox’s senior director of product and monetization, who has pushed new advert codecs and security measures on one of many largest platforms of the web’s subsequent frontier; Andy Pearson, vp of artistic at Liquid Demise, a model whose “inconceivable” and seemingly in a single day success comes from its slew of celeb partnerships and out-there artistic; Kai Deveraux Lawson, svp of variety, fairness and inclusion at Dentsu Artistic, who’s making a tangible influence on illustration inside businesses and artistic content material, and has been described by firm management as somebody they’d belief with their lives; and Bharat Krish, president of digital and chief expertise officer at Time, whose startup mentality guided the practically 100-year-old writer’s strategy to a brand new digital infrastructure and NFT choices.
Try the complete checklist for extra on what these unsung heroes have completed in 2022 and the way they acquired it finished. —Will Russo
Michael Aimette and Gabriel Schmitt
Co-chief artistic officers, FCB NY
Gazmend Alushi
President, measurement and analytics, Whalar
Gary Aurand
Director of brand name and artistic, Geico
Ashley Becker
Vp and head of ecommerce and Omni buyer progress, Kraft Heinz
Scott Bell
Chief artistic officer, Droga5
Avi Ben-Zvi
Vp, paid social, Tinuiti
Prerna Bhushan
Svp, progress advertising, Cart.com
A.P. Chaney
Director of artistic technique, The Coca-Cola Firm
Vivian Chang
Head of direct to shopper follow, Clorox
Kudzi Chikumbu
World head of creator advertising, TikTok
Katie Daire
Senior director, shopper advertising, DoorDash
Jed Dederick
Chief shopper officer, The Commerce Desk
Kodi Foster
Vp, industrial and head of Zeus Know-how, The Washington Put up
Rhonda George-Denniston
World chief studying and improvement officer, TBWA
Kenny Gold
Managing director, head of social, content material and influencer, Deloitte Digital
Hoss Hassani
Vp, EV ecosystem, Normal Motors
Jennifer ‘JJ’ Healan
Vp, U.S. advertising, model content material and engagement, McDonald’s
Tone Hoeft and Nikki Lewis
Director, world model advertising, analysis and improvement; world head of selling, motion class, Riot Video games
Jane Hwang
World portfolio vp M&Ms, Mars Wrigley
Hana Kajimura
Head of sustainability, Allbirds
Jonathan Knight
Head of video games, The New York Instances
Linda Knight
Chief artistic officer, Observatory
Bharat Krish
President, digital and chief expertise officer, Time
Dilip Kumar
Vp, AWS Purposes, Amazon Internet Providers
Amy Lanzi
Chief working officer, Publicis Commerce
Kai Deveraux Lawson
Svp, variety, fairness and inclusion, Dentsu Artistic
Lauryn Livengood
Senior director of brand name advertising, Pax
Patricia Marangé
Head of internet affiliate marketing and efficiency partnerships, GroupM and Mindshare
Neal Mohan
Chief product officer, YouTube, svp, Google
Hector Muelas
Svp, world advertising and artistic, Expedia Group
Francesca Orsi
Evp, HBO programming, head of HBO drama sequence and movies, HBO
Megan Pagliuca
Chief activation officer, Omnicom Media Group North America
Michael Paull
Direct to shopper, Disney media and leisure distribution, The Walt Disney Firm
Andy Pearson
Vp, artistic, Liquid Demise
Cheryl Pegus
Evp, well being and wellness, Walmart
Timo Pelz
Vp, enterprise advertising, Reddit
Femaris Peña
Svp, director of variety demand and provide, Mediahub
Taj Reid
World chief expertise officer, Edelman
Kathleen Reidenbach
Chief industrial officer, Kimpton Inns and Eating places
Fernando Ribeiro
World chief technique officer and associate, GUT
Angela Rodriguez
Svp, head of technique, Alma
Brian Rolapp
Chief media and enterprise officer, NFL
Claudia San Pedro
President, Sonic Drive-In
Donna Sharp
Managing director, MediaLink
Richard Sim
Senior director of product, monetization, Roblox
Shyra Good
Chief improvement and technique officer, Vox Media
David Temkin
Senior director of product administration, adverts privateness and belief, Google
Ryan Verschoor
World vp, advertising tradition and capabilities, Anheuser-Busch InBev
Kristina Willis
Chief of workers, We Are Rosie
Scott Zanghellini
Svp and co-head of income technique and improvement, WWE
