Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a marketing campaign to advertise accountable ingesting this New Yr’s Eve.
As one of the widespread nights of the 12 months for folks to exit and drink, Diageo has used an attention grabbing design to encourage ingesting moderately.
The design was first used of their September marketing campaign geared toward college students beginning their college careers.
Taking a light-hearted method, the marketing campaign shows the variety of items which are in sure drinks akin to wine and beer. The tagline ‘Do you actually wish to go there this New Yr’s Eve?’ is displayed throughout the underside of every poster.
The entire adverts are proven in opposition to a vibrant yellow background, with one that includes a sad-looking coach, headed, “Waking up on January 1st with just one shoe…”
One other exhibits a tipsy cocktail determine brandishing a selfie stick to the header, “Posting drunk selfies at midnight? #Remorse.”
Diageo’s World Society Director, Kate Gibson, commented: “New Yr’s Eve is likely one of the largest vacation occasions of the 12 months, a time when folks ought to come collectively and have a good time with their mates and households.
“With regards to alcohol, accountable ingesting doesn’t imply you’ll be able to’t nonetheless benefit from the festivities and we hope this marketing campaign will enlighten shoppers concerning the significance of moderation.”
The adverts might be located in outstanding areas round London akin to Kings Cross St Pancras, Waterloo and Leicester Sq..
