New analysis from occasion insights group Freeman, in partnership with Edelman Knowledge and Intelligence, examines the influence of face-to-face interactions on model loyalty and belief and the way in-person interplay impacts belief and loyalty for manufacturers within the U.S.
Survey information from the newly launched Freeman Belief Report 2023 demonstrates a transparent correlation between face-to-face interplay at dwell occasions and model belief, revealing that greater than three-quarters (77 p.c) of all respondents—and greater than 8 out of 10 millennials—say they trusted manufacturers extra after interacting face-to-face with them at dwell occasions. The halo results from these interactions lasted a minimum of a month for 64 p.c of individuals surveyed, leading to long-term model belief, recognition, and gross sales.
Almost three-quarters (72 p.c) of respondents who attended an occasion previously 6 months say they have been considerably extra prone to have optimistic perceptions of the model, and 77 p.c of respondents who interacted with a model at a dwell occasion left with better belief that the model would do what is correct.
Following an occasion, audiences throughout all generations be ok with themselves—extra educated, extra impressed, and extra related to others than earlier than, the report says. And speaking to individuals representing manufacturers leaves attendees with optimistic views on the model’s character and values. Integrity makes an enduring, optimistic impression.
“A model’s Most worthy asset is the belief it builds with its clients,” stated Mickey Wilson, chief advertising and marketing officer at Freeman, in a information launch. “Freeman’s new analysis makes it clear that the businesses who have interaction with their clients at dwell occasions construct important belief and loyalty. When contemplating the quantity of selling channels accessible to manufacturers in the present day, dwell occasions stand out for his or her distinctive means to foster the connections and relationships firms most urgently want.”
Obtain the complete report right here.
