NeoReach has formally launched a report on the highest creator-owned manufacturers. It reveals insights on the highest 100 creator manufacturers, giving a deep dive into the function they play within the creator economic system.
The info introduced on this report was collected from 100 manufacturers owned by content material creators. After accumulating knowledge on every model, we filtered by way of them by their income, web site visitors, advert spend, yr based, and social media attain throughout platforms. By using NeoReach’s proprietary knowledge, we collected every model’s progress charge and viewers demographics, along with conducting a trending evaluation to foretell future progress.
This evaluation allowed us to supply a complete overview of the creator model panorama. On this report, we’ll establish probably the most profitable creator manufacturers, the highest industries and merchandise, which manufacturers are rising/slowing down, and which manufacturers will proceed to develop.
Obtain the High 100 Creator Manufacturers Report right here.
High 10 Manufacturers Based by Creators
- Ipsy by Michelle Phan
- Kylie Cosmetics by Kylie Jenner
- SKIMS by Kim Kardashian
- Huda Magnificence by Huda Kattan
- Kylie Pores and skin by Kylie Jenner
- MrBeast Burger by MrBeast
- Sweat by Kayla Itsines
- Ouai by Jen Atkin
- Jeffree Star Cosmetics by Jeffree Star
- CRAFTD by Alex Cannon
Let’s check out the metrics of the highest 10 creator manufacturers:
| Model | 12 months Based | Est. Annual Income | Month-to-month Web site Site visitors | Month-to-month Paid Advert Spend |
|---|---|---|---|---|
| Ipsy | 2011 | $500M | 1.5M | $122.2K |
| Kylie Cosmetics | 2014 | $375M | 2.5M | |
| SKIMS | 2019 | $275M | 1.9M | $22.6K |
| Huda Magnificence | 2013 | $250M | 549K | $5.6K |
| Kylie Pores and skin | 2014 | $138.5M | 750K | |
| MrBeast Burger | 2020 | $100M | 851.5K | $0 |
| Sweat | 2015 | $100M | 464.7K | |
| Ouai | 2016 | $50M | 196.8K | |
| Jeffree Star Cosmetics | 2014 | $45M | 430.3K | $0 |
| CRAFTD | 2018 | $16.5M | 96.4K | $9.4K |
Obtain the High 100 Creator Manufacturers Report for insights on all 100 manufacturers.
The High 100 Creator Manufacturers by Trade
Among the many prime 100 creator manufacturers, the highest 4 industries have been magnificence, vogue, apps, and meals & drink. Let’s check out how these prime industries in contrast to one another:
| Trade | Proportion of Manufacturers | Complete Annual Income | Complete Month-to-month Web site Site visitors | Avg. Worth Per Web site Customer | Complete Month-to-month Paid Advert Spend |
|---|---|---|---|---|---|
| Magnificence | 40% | $1.5B | 7.9M | $12.79 | $130K |
| Trend | 23% | $375M | 3.4M | $12.27 | $72.4K |
| Apps | 9% | $146M | 825K | $34.88 | $3.3K |
| Meals & Drink | 8% | $139M | 1.6M | $6.61 | $27.9K |
Key Takeaways from the High 100 Creator Manufacturers
- Common Instagram Account Dimension: 1,425,800
- Common TikTok Account Dimension: 212,920
- Common YouTube Account Dimension: 183,103
- Common Paid Advert Spend: $2,499.28
- Complete Funding: $689,217,500.00
Obtain the High 100 Creator Manufacturers Report for extra insights on the highest manufacturers owned by creators!
Some Phrases From The NeoReach Workforce
Previously 10 years, we now have seen quite a lot of content material creators tackle the problem of name possession. From billion greenback magnificence manufacturers like Ipsy to groundbreaking vogue manufacturers like SKIMS, many of those corporations grew to become notable opponents of their respective industries.
This report presents knowledge from the highest 100 creator manufacturers, with launch dates spanning from 2009 to 2022. A few of them have grown to huge heights, whereas others are standing of their shadows.
Because the creator economic system grows in dimension, the variety of creator manufacturers will develop as nicely. Greater than ever earlier than, creators shall be tasked with standing out and making their mark on the trade. Originality and dedication should be on the forefront of their minds if they’re hoping to succeed.
Obtain the High 100 Creator Manufacturers Report right here.
This text was written by Editorial Workers
