New UK Nationwide Lottery operator Allwyn (there’s a hostage to fortune) is reviewing its media account because it stays embroiled in an infinite artistic pitch between Leo Burnett and VCCP for its artistic account.
Allwyn is because of take over took over as lottery operator from Camelot with adam&eveDDB at the moment dealing with the artistic account (under). Dentsu’s iPropect is at the moment Allwyn’s media accomplice. Ebiquity is reportedly dealt with the pitch.
Leo Burnett and VCCP had been named as the ultimate two artistic contenders earlier than Christmas and it’s uncommon to a race down to 2 to take so lengthy. The Nationwide Lottery is one the Uk’s largest non-retail accounts, billing round £60m beneath Camelot.
Cost phrases will likely be a problem with such a big contract and, in different spheres, it’s common for the entire course of to be re-started when an early choice isn’t made. Leo Burnett and VCCP will likely be hoping that’s not the case right here.
