Royal Enfield bikes, a worldwide model, at the moment are made in Chennai, India though the identify harks again to the times when the north London suburb engineered all types of stuff, not least Lee Enfield rifles.
It was one in every of New Business Arts’ earliest shoppers and NCA is dealing with the launch of the Hunter 350, in all media together with TV, social, digital and Out of Dwelling. ‘A shot of motorcycling’ presents the Hunter as a way of life model, meant to get youthful folks again on two punchy wheels. ‘A shot’ is meant to draw all these Instagrammers.
NCA CCO Ian Heartfield says: “Overlook concerning the previous guys of their Belstaffs, that is about carrying what you want, standing out from the gang, wanting like you possibly can be on the entrance cowl of a vogue magazine, whereas having the time of your life on two wheels, not 4.”
The music’s good too.
MAA inventive scale: 7.5.
