New Barbie Cellphone Goals to Break Smartphone Dependancy

August 30, 2024

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A brand new cell phone combines the playful aesthetics of Barbie with a concentrate on consumer well being and well-being.

The flip cellphone’s retro design is intentional. It goals to supply a break from the fixed notifications and options which have change into an indicator of smartphones.

It’s a steal at £99 and is able to be ordered.

In contrast to at this time’s smartphones, the flip cellphone is designed as a easy gadget. It depends solely on applied sciences from the Nineties and 2000s, reminiscent of a digicam, calls, and texts. It lacks web and social media capabilities.

In response to its creators, the flip cellphone is designed to facilitate a digital detox. It consists of digital well-being recommendation, and HMD has noticed an elevated curiosity in disconnecting from at this time’s feature-rich units.

Along with its primary options, the flip cellphone presents a spread of customisation choices, together with stickers and covers.

Lars Silberbauer, HMD’s chief advertising officer, mentioned, ‘The fixed barrage of on-line content material overwhelms us in our fast-paced digital world.”

“In case you’re trying to escape the digital overload, this Barbie-themed cellphone encourages you to ditch your smartphone and embrace a extra carefree life-style.”

“We’re thrilled to deliver collectively the long-lasting Barbie and the resurgence of function telephones. This gadget presents a refreshing various to fashionable smartphones, and we will’t wait to see how individuals reply.”

Analysts imagine the brand new cellphone may capitalise on the rising need for less complicated units with out the web and different superior options as individuals search digital detoxes and change into weary of contemporary expertise.

“HMD has accomplished an incredible job revitalising the standard ‘dumb cellphone’. Everybody I’ve talked to is worked up in regards to the concept and the design. It’s an eye catching gadget that turns heads,” mentioned Ben Wooden, chief analyst and advertising officer at CCS Perception.

CCS Perception predicts that over 400,000 items of the “dumb cellphone” might be bought within the UK this yr regardless of the notion that it’s outdated. This presents a sexy alternative for a corporation like HMD.”

HMD has lengthy recognised the rising curiosity in easier units and the nostalgia for earlier expertise. As a continuation of Nokia’s previous cellphone enterprise, HMD is led by many former Nokia executives and presents up to date variations of beloved Nokia fashions just like the 3310.