New AWeber Updates and Characteristic Releases

12 Social Icons to Add to Your Emails

Including social media icons to your emails is among the finest methods to get your subscribers to go to your social media profiles, and to get extra engagement on your social media content material.

Most individuals add these icons within the footer of their emails, like this:

That’s why we provide 12 icons (with 4 new ones added lately). Simply paste your social hyperlink into the social ingredient and the icon will seem.

What icons can be found?

• Twitter
• Fb
• LinkedIn
• Instagram
• YouTube
• Pinterest
• TikTok
• Patreon
• Twitch
• Discord
• Tumblr
• Generic hyperlink (default)

Right here’s what social icons can appear to be in your emails

Branded colours

Black

White

How one can add a social icon to your e-mail

Including social icons to your emails is kind of easy. Observe these steps:

1. Drag the social ingredient into the e-mail the place you need your icons to look:

2. On the suitable facet, take away the social channels you don’t want, and begin including your entire personal.

Right here’s what your ultimate sidebar may appear to be:

3. Now, design your social icons.

• Left, middle, or proper aligned
• Small, medium, or giant
• Branded, black, or white

That’s it! Save and take a look at your e-mail to ensure the hyperlinks work and also you’re good to go.

Assist for Google Analytics 4 within the Touchdown Web page Builder

Are you utilizing Google Analytics 4 to trace gross sales and internet site visitors? Excellent news, when you’ve got touchdown pages in-built AWeber, we now help Google Analytics 4!

Merely plug your Google Analytics code into the right area and you’ll monitor all of the site visitors coming from that web page in your Google Analytics account.

What’s Google Analytics 4?

Google Analytics 4 is a brand new property from Google that helps you higher perceive how folks use your web site. Right here’s what’s new in Google Analytics 4:

• It consists of your buyer journey
• Information is predicated on occasions as an alternative of periods
• Cookieless measurement
• Direct integrations with media platforms
• And rather more!

Why ought to I begin utilizing Google Analytics 4?

You’re in all probability already utilizing Google Analytics 4. In the event you’re utilizing the usual Common Analytics, it’ll cease receiving information on July 1, 2023. So, earlier than July 2023, it is best to begin serious about migrating your analytics account.

Observe Gross sales from Your Shopify Retailer

Along with Stripe, PayPal, and Etsy, now you can additionally see your entire Shopify retailer’s gross sales straight in your AWeber account. Observe your gross sales towards your e-mail advertising campaigns to see what drives essentially the most gross sales. Then, over time, proceed to examine your stories so you are able to do extra of what works.

You possibly can see your Shopify gross sales in three locations:

1. The dashboard gross sales chart

A dashboard widget exhibiting gross sales, which incorporates Shopify gross sales.

2. Particular person subscriber exercise

Shopify gross sales proven as an inventory merchandise beneath a subscriber.

3. The ecommerce report

Shopify purchases within the Gross sales tracked over time report.

Use your stories to make extra gross sales

One of the best ways to enhance your advertising is by monitoring what works — and there’s no higher solution to inform what works than seeing your gross sales.

Ship emails along with your latest releases, in style merchandise, and low cost codes. Then, regulate your gross sales and monitor when your clients have a tendency to purchase — and what they’re shopping for.

As soon as you discover the times, occasions, reductions, and merchandise that drive essentially the most repeat gross sales, you may ship your clients the emails they need, when they need them.

How one can discover your Shopify gross sales

If you have already got your Shopify retailer linked, you may log in and take a look at your stories. Or when you use Shopify and also you haven’t arrange the mixing but, get linked now.

Observe Gross sales from Your Etsy Retailer

Now you can see your entire Etsy retailer gross sales straight in your AWeber account. Use this information to enhance your e-mail advertising and make much more gross sales.

In the event you’re an AWeber buyer and you’ve got the Etsy integration arrange, now you can see your Etsy gross sales information in three locations inside your AWeber account:

1. The dashboard gross sales chart

2. Particular person subscriber exercise

3. The ecommerce report

You should use this data to see which emails triggered the Etsy gross sales, to establish developments of  what’s working in your emails, and to see how your retailer is doing.

The advantages of seeing your Etsy information in AWeber

Understanding your present clients is essential to creating extra gross sales on Etsy. Conservatively, you’re 3 times extra more likely to promote to an present buyer than to a brand new one. 

E-mail is a wonderful solution to promote to individuals who have already purchased from you. One Etsy vendor and AWeber buyer stories that 50% of their gross sales are created from sending common emails.

Testing, monitoring, and your e-mail stories is one of the simplest ways to know what your clients need to see in your emails. As soon as you discover the occasions, cadence, and content material that drives essentially the most repeat gross sales, you may ship your clients the emails they need, when they need them.

How one can discover your Etsy gross sales in AWeber

If you have already got an Etsy account linked, you may log in and try your stories. Or when you’ve got an Etsy retailer and also you haven’t arrange the mixing but, get linked now. 

Skip a step: If you join your Etsy retailer to AWeber, your Etsy clients will routinely be added to your major record in AWeber.

A Contemporary New Look For The Message Editor

The subsequent time you log into your AWeber account, chances are you’ll discover that the message editor has modified. All the identical performance is there, but it surely has moved out of your manner so you may get all the way down to writing your emails with out distractions.

What’s new?

Component navigation on the facet

The “transfer,” “copy,” and “delete” buttons are in a brand new place.

You’ll now not see blue and black packing containers surrounding the row / ingredient you’re engaged on. As an alternative, you’ll see a lightweight grey line on the suitable facet of your ingredient. The row can have a lightweight blue field surrounding it solely in case you are straight engaged on that exact row.

Within the new model, it’s important to hover over the part to see the transfer, copy, and delete choices.

Take a look at what modified:

Earlier than

After

With fewer visible distractions, you may get your subsequent e-mail despatched sooner than ever.

We’ve mixed the Header and Paragraph parts so now you can create headers straight inside the paragraph ingredient.

Take a look at what modified:

Copy-and-paste from a separate doc in seconds

Do you draft your emails in Google Docs? Microsoft Phrase? Apple Pages? Elsewhere? It’s extraordinarily simple to repeat these e-mail drafts and paste them straight into the AWeber message editor.

Check out the message editor as we speak — updates included — and tell us what you suppose.

Now you can navigate round your account with only a few keystrokes! The brand new Fast Actions Menu will get you the place it’s essential go in seconds — with two clicks or with out ever leaving the keyboard.

What’s the Fast Actions Menu (aka the Fast Menu)?

The Fast Actions Menu is a popup menu with shortcuts that carry you straight the place it’s essential go inside your AWeber account. Need to create a brand new message, add subscribers, or evaluate your campaigns? You will get straight there shortly utilizing the Fast Menu.

The menu will even present you keyboard shortcuts that you need to use to get round your account much more simply.

Merely click on on “Fast Menu” in your facet navigation or choose command (⌘) + Okay in your keyboard.

Then use one of many 3 ways you need to use the brand new Fast Menu to maneuver round your account.

1. Keyboard shortcuts
2. Scroll the Fast Menu
3. Search the Fast Menu

Keyboard shortcuts

Within the Fast Menu, a shortcut keystroke is listed subsequent to every motion. For instance, “Create a message” is related to “Shift + M.”

Meaning, typing “Shift + M” will instantly direct you to create a brand new message, as proven above.

These keystroke shortcuts will solely work if you find yourself on a dashboard display. When you’re within the message or touchdown web page editor (or inside the search operate of the Fast Menu) “Shift + M” will merely work as a capitalized M.

Study all of them and transfer round your account like a professional (saving tons of time in the long term).

Right here’s an inventory of the keyboard shortcuts:

Get the printable PDF of all AWeber keyboard shortcuts.

You possibly can scroll by to see choices like “Go to messages,” “Create a touchdown web page,” and extra.

Click on on one in every of these choices and you may be delivered to the suitable web page. So, for instance, when you select “Create a message,” you’ll end up in a brand new drag-and-drop message with the latest template you selected.

Are you aware precisely what motion you need? Seek for it as an alternative of scrolling. Utilizing the highest search bar, you may seek for key phrases like “message” or “touchdown web page,” and likewise non-direct key phrases like “e-mail” and “help.” 

The Fast Menu will nonetheless get you the place it’s essential go.

Watch a demo

What shortcuts would you want?

That is just the start of the Fast Actions Menu. Is there an motion you are taking each time you log in that you just’d wish to see on this record? Tell us by filling out this suggestions kind.

An RSS feed is a straightforward URL that features updates out of your web site, podcast, YouTube channel, Etsy retailer, and so forth. You should use RSS feeds in AWeber to create lists of your current updates while not having to repeat and paste textual content or add photos.

Now, the RSS ingredient can do one thing even higher — it should replace dynamically (in actual time). Meaning regardless of once you ship your e-mail, solely the latest data might be included.

Right here’s what modified:

What’s a dynamic RSS feed?

“Dynamic” (vs “static”) means one thing updates in response to pre-set circumstances — on this case, the circumstance is when your e-mail is shipped.

So, earlier than once you added the URL on your static RSS feed, it will pull in the latest posts, movies, or merchandise as of the second you added the RSS feed to your e-mail (or clicked refresh). With a dynamic feed, it pulls in the latest posts, movies, or merchandise as of the precise second you ship the e-mail.

For instance, when you’ve got revealed a weblog publish between the time you created the e-mail and the time it’s despatched, the brand new weblog publish will nonetheless present up within the e-mail you ship! Cool, huh?

Don’t have your individual RSS feed? Strive utilizing a dynamic RSS feed generator like SnipRSS to create one with content material from different sources that you just need to share.

What’s the important distinction between dynamic and static feed updates? Dynamic feeds replace routinely.

Meaning, one of the simplest ways to make use of them is with campaigns — your automated emails.

So listed here are 3 ways to start out utilizing Dynamic Feeds as we speak.

1. Embrace your current weblog posts in a welcome e-mail

You ought to be sending welcome emails to your new subscribers.

And now you may add your latest weblog content material to your welcome emails with none additional work. 

How? Add the dynamic feed ingredient to a number of of your welcome emails, pop in your weblog’s RSS feed, and select what number of posts to point out (I like to recommend no less than three so your new subscribers can try your stuff).

Right here’s what it may appear to be in your emails (new subscribers would all the time see the latest posts out of your weblog):

2. Embrace your current YouTube movies in a welcome e-mail

Do you create movies on YouTube? Why not ship a welcome e-mail along with your most up-to-date YouTube content material, too?

You possibly can add your YouTube channel URL to the RSS ingredient to carry up your current video content material. Add your video feed to the identical e-mail as your blogs, or possibly a special welcome e-mail.

Right here’s what your YouTube feed would appear to be in an e-mail, once more all the time with essentially the most lately revealed movies:

Word: Need to embrace only a playlist as an alternative of each video? Add your channel and playlist data to this URL and add it to the feed ingredient:
https://www.youtube.com/feeds/movies.xml?playlist_id=[YOUR PLAYLIST ID HERE]

3. Ship weekly (or month-to-month) Etsy updates in minutes

E-mail is thought for making you an common of $38 for each $1 spent. Since your e-mail record is full of people that already know you, such as you, and have possibly even bought from you, emails are important for brand spanking new Etsy gross sales.

So ship a daily e-mail, both weekly/bi-weekly or just when you’ve got a bunch of latest stuff in your retailer.

With the dynamic feed, it’s fairly easy too. Design as soon as, copy your emails, and ship when your retailer has new merchandise uploaded.

Right here’s how:

1. Design an “updates” e-mail to symbolize your retailer. You need it pretty generic — so it is smart regardless of which merchandise you add.
2. Add your Etsy retailer into the dynamic feed ingredient and select what data you need to add.
3. Every time you need to ship a brand new e-mail, copy the latest e-mail, evaluate it for any small modifications you may need to make, then schedule or ship it. This could solely take a few minutes.

Your common emails may look so simple as this and nonetheless drive new gross sales:

1. Create a brand new draft Message or open an present Message. 

2. Drag and drop the RSS ingredient into your e-mail:

3. Then, add an RSS feed or just your YouTube account or your weblog’s URL into the sidebar.

You’ll be proven a number of feed choices:

4. Select “Dynamic Feed” as your Feed Kind.

5. From right here, you may edit the way you need your feed to look.

Select the variety of feed objects, format, shade, class, and what you need to present — picture, description, creator, date, and so forth.

After you have your feed the way you need it, you may ship or schedule your e-mail — or add it to a marketing campaign.

Check out dynamic feeds and tell us what you suppose!

How are you going to make use of the dynamic feed choice in your emails? Strive it out and tell us the way it went.

Up to date Studies: A Sooner and Simpler Strategy to Get Helpful Information

Reporting is the #1 manner that can assist you enhance your e-mail advertising. By stories, you may decide which emails are working, who your clients are, who’s signing up, and even which days of the week are simplest.

The knowledge to assist information your success ought to all the time be helpful and readable in a look — wherever you’re.

Latest updates imply our reporting does simply that — in three primary methods:

• Graphs and charts are simple to learn shortly
• You possibly can examine reporting on any machine simply
• Consolidated stories comprise data that helps you write higher emails

What’s new in AWeber stories?

Your stories at the moment are sooner to make use of and simpler to know.

Take a look at what’s new:

• A model new map reveals your viewers’s location on an area and international scale
• Bigger and less complicated stories provide help to perceive your information at a look
• Sortable tables provide help to establish developments and discover the data you want
• Consolidated stories and easy accessibility to filters and actions present the the data you need and wish, with out distraction
• All stories work on any of your units — it doesn’t matter what they’re

We hope these updates will provide help to write higher emails and make extra gross sales.

What can I do with this new reporting?

Graphs and tables are fairly — however their energy comes from the data they will present you. So what are some simple takeaways you may get in a look?

Determine your finest performing content material

Effectively, for starters you may establish profitable emails — possibly as a consequence of higher content material or calls to motion (CTAs) — from higher-than-normal click on charges.

For instance, this “Opens over time” chart for October reveals a broadcast that’s despatched weekly. An analogous variety of folks open this e-mail every time it goes out, leading to pretty similar-sized spikes.

The “Clicks over time” chart for a similar time interval and record has extra and better spikes in early October than later. This might point out that the published despatched in early October appears to have had a extra compelling provide than the others.

Use information like this to find out what sorts of content material, offers, and CTAs finest resonate along with your viewers, and ship extra emails with what they like.

Determine location developments shortly

The placement map presents a snapshot of huge image worldwide nations information, in addition to states and cities. Test it each occasionally to see the place — actually — your viewers is situated.

There are a few issues you are able to do with this information. 

Determine success: Did you lately attend an occasion in particular person in one other metropolis? You possibly can have a look and see in case your model is spreading by phrase of mouth, which might present as extra subscribers in that exact metropolis.

Communicate in your viewers’s language: Do you’ve got quite a lot of clients in a rustic that doesn’t communicate your native language? You might need to keep away from difficult language that doesn’t translate effectively. Or section customers and ship everybody an e-mail of their language.

Ship advertising emails primarily based on location: Discover you’ve got a bunch of latest subscribers in California? Create a section of California-only subscribers and ship them a hyper personalised e-mail with references they’ll perceive and even a private low cost code.

All in all, realizing the placement of your subscribers helps you acknowledge them as folks as an alternative of merely numbers. 

Test your stories!

We suggest checking your information utilizing these stories no less than as soon as per week to see when you can glean any helpful data, establish developments, and provide help to to create a greater e-mail technique that makes extra gross sales.

Word: Did you’re keen on the outdated reporting system? It’s nonetheless accessible. If you’re in your stories display, merely click on “Again to Basic Studies” within the higher proper nook and also you’ll be introduced again to our legacy reporting view.

7-day Black Friday Marketing campaign Template

Black Friday and Cyber Monday drive extra gross sales for many firms than another time of the 12 months. Prospects have their bank cards out and wish to spend — so long as they get a deal.

You don’t even must promote Christmas presents to get Black Friday gross sales. In the event you promote an on-line course or providers, you may nonetheless provide a sale and leads who’ve been on the fence about shopping for are more likely to make the plunge.

However, ugh. Writing all these emails to get consideration in peoples’ inboxes? That’s quite a lot of work.

Not anymore! We constructed a 7-day marketing campaign template so you may ship emails and get these gross sales with out a lot work. That is the way it begins:

Beginning with a lead-up the Saturday earlier than Black Friday, and ending with a Cyber Monday promotional e-mail — this marketing campaign has your week lined. It consists of dynamic content material for personalization, model new header designs, and quite a lot of pre-written copy. However they’re your emails — make any changes you want.

It’s fully free to make use of with any AWeber account.

Useful 404 for Unpublished or Disabled Touchdown Pages

What’s a 404? 404 error or 404 not discovered is a typical error in websites throughout the online. It typically occurs once you click on a hyperlink, however there’s no web page related to that exact hyperlink — which may occur for varied causes.

For instance, when you’ve got created a touchdown web page utilizing AWeber’s builder, however haven’t revealed it but (or have unpublished it) the hyperlink related to that web page will present a 404 error.

Do you know that 404 pages will be designed? Effectively, we’ve designed ours to elucidate why the web page didn’t load. Plus, it has helpful data on the way to create an interesting touchdown web page that makes you cash. Right here’s the way it appears:

The touchdown web page builder is included in each AWeber account.

Direct-to-Fee Hyperlinks

If you promote merchandise in emails, social media, or different locations on-line, typically you need to hyperlink on to a purchase order pop-up as an alternative of a product touchdown web page. 

Give it some thought: Your e-mail doubtless already serves as a gross sales web page — with a product picture, description, and value. Sending your potential clients to a touchdown web page the place they must click on “Purchase now” once more means probably shedding out on gross sales.

Now, when you promote utilizing AWeber ecommerce + Stripe, you may hyperlink on to your gross sales web page’s order kind pop-up. When the shopper clicks, they’re instantly directed to enter their bank card data. No distractions.

Right here’s the way it works on your clients:

Prepared to make use of the hyperlink? After you have a product arrange in your AWeber account, click on “Order Type” after which click on to repeat the Order Type Hyperlink. Merely paste it in your e-mail or wherever else you’re selling your sale.

Tip: Get new merchandise arrange in minutes and begin promoting from wherever utilizing this direct-to-payment hyperlink. After the acquisition, you may redirect clients to a different web site or just a thanks web page.

Cost Quarterly Recurring Funds

You might already provide subscriptions and fee plans in your touchdown pages — to make purchases simpler and usher in common earnings. Now, along with charging weekly, month-to-month, or yearly, you may as well set recurring funds on a quarterly foundation.

Coaches and instructors could have new, in-depth content material each three months, somewhat than month-to-month. Now, they will cost shoppers on a quarterly foundation — matching the content material launch. Coaches can even provide quarterly funds for a course, with a reduction off their month-to-month charge.

Service suppliers could discover themselves in the same state of affairs. In case your tasks take a number of months to finish, quarterly retainers could swimsuit your small business mannequin higher than month-to-month ones.

Even podcasters and paid newsletters can use quarterly funds — by providing a three-month recurring advert spot, charged 4 occasions a 12 months. 

Do quarterly funds make sense with your small business mannequin? Provide one to your shoppers now with Aweber ecommerce.

Make Your Touchdown Web page A Homepage

Don’t have an internet site? No downside! Now you can simply set a touchdown web page to be your homepage — aka the principle web page of your new web site.

Right here’s how: Arrange a touchdown web page you need to use as a homepage. Within the web page settings — beneath the area settings — toggle “Set as homepage” to on.

Your homepage might be accessible at [YOUR ACCOUNT].aweb.web page or [YOUR ACCOUNT].aweb.web page/dwelling. For instance, financialbiz.aweb.web page.

Or, you may purchase or join a site simply, straight in your AWeber account. Then you may arrange your touchdown web page to point out at your area. 

For instance, when you purchased or linked the area myfinancialbiz.com, your touchdown web page — really, your new web site — might be accessible at http://myfinancialbiz.com/.

Able to get your homepage reside? Right here’s a plug-and-play template that may change into yours with a few headlines, photos, and buttons: