Thursday, December 15, 2022
HomeAdvertisingNetflix and White Claw Staff for Glass Onion-Impressed Whodunit

Netflix and White Claw Staff for Glass Onion-Impressed Whodunit


There’s no higher approach to move time throughout a household get-together than having fun with a chilly drink whereas fixing a homicide. Fortunately, Detective Benoit Blanc has a brand new case simply in time for the vacations.

As a approach to interact thriller followers for the upcoming Netflix movie Glass Onion: A Knives Out Thriller, White Claw Exhausting Seltzer and Netflix created a limited-edition homicide thriller recreation, Crack the Claw. The sport is impressed by the movie Glass Onion, which is a sequel to Rian Johnson’s well-liked 2019 movie, Knives Out.

The sport permits gamers to deceive their counterparts as a assassin or channel their investigative abilities as a detective to uncover the offender amongst mates.

White Claw is giving followers the chance to get Crack the Claw first if they will appropriately reply seven riddles posted to the model’s social channels and uncover a seven-letter passcode unlocking the web site. They’ll then use that passcode to get considered one of 100 out there video games over the following 24 hours.

“White Claw and Netflix are each cultural powerhouses, and we’re excited to companion collectively this vacation season,” John Shea, chief advertising and marketing officer at White Claw Exhausting Seltzer, USA, stated in a press release.

(Captions for the video haven’t been made out there to Adweek. We’ll replace the video as soon as captions have been supplied.)White Claw, Netflix

Fixing the case

White Claw joins Outback Steakhouse’s Bloomin’ Onion as the most recent model to collaborate with the streaming service and Glass Onion. These partnership goal to amp up pleasure for the movie’s Dec. 23 streaming debut.

The sturdy method to branding additionally comes after the movie’s restricted one-week theater launch and the addition of Netflix’s ad-supported tier in November.

For extra data or to buy the sport, go to the sport’s devoted web site. To comply with alongside on social and share your personal detective abilities, tag @WhiteClaw on Instagram, Twitter and Fb.

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