Based | 1958
Headquarters | Santa Clara, CA
High Govt | Kendra Brassfield, CEO
Product Class | Well being and Wellness
As NeoLife prepares to rejoice its sixty fifth yr in enterprise, CEO Kendra Brassfield honors the attractive legacy of her household’s enterprise however has fastened her eyes on the promise of what the following decade holds. Whereas a lot of her father’s work and dedication is constructed into the inspiration of NeoLife, what comes subsequent is as much as her.
A New Chapter
The NeoLife story turned a historic web page when Kendra Brassfield stepped into the function of CEO in 2016, succeeding her father, Jerry Brassfield, who based the corporate in 1958. Kendra’s lengthy path to CEO had been stuffed with mentorship and coaching from her father however—most significantly—was paved with the teachings discovered from constructing her personal NeoLife enterprise from scratch. As CEO, Kendra has labored to make her personal mark on NeoLife, efficiently navigating the worldwide pandemic; infusing her group with new expertise; and dreaming up a method to launch NeoLife into its subsequent decade. Whereas components of NeoLife are evolving beneath her management, she’s equally happy with what has stayed the identical.
“Our foundational core values are actually what make us who we’re,” Kendra shared. “Issues like integrity, individuals being primary, equal alternative for all, merchandise that work and long-range imaginative and prescient. That imaginative and prescient is obvious in the truth that we’ve been right here since 1958 and are nonetheless going sturdy.”
NeoLife’s catalog of merchandise ranges from the diet merchandise the corporate has been identified for through the years to earth-friendly house care and natural skincare objects as properly. For the reason that mid-Seventies, NeoLife’s Scientific Advisory Board has led the corporate’s analysis and improvement efforts, introducing new merchandise as soon as they’ve been examined to fulfill NeoLife’s requirements.
“We’ve got a few of the world’s most spectacular medical doctors and researchers creating and formulating our merchandise,” Kendra stated. “They really management which merchandise that we launch or don’t launch. We don’t let advertising or gross sales decide our merchandise’ futures. It’s purely based mostly on science. We do plenty of our personal medical research and medical analysis to be sure that they really work, and we see it within the outcomes that folks get as properly. That’s been so core to our basis of who we’re as an organization, due to my dad’s story. The rationale he’s so captivated with diet is that he grew up with horrible bronchial asthma allergic reactions, and he noticed the ability firsthand of the distinction that good diet could make. I even have the identical struggles that he had with bronchial asthma and allergic reactions. We would like the very best as a result of we need to take the very best, and we all know others do as properly.”
NeoLife’s newest breakthrough product, UpBeet launched in July 2022. This nitric oxide complement helps coronary heart well being, will increase stamina and endurance and improves circulation.
“Nitric oxide is being referred to as the ‘miracle molecule,’ due to how necessary it’s for well being,” Kendra defined. “It’s a kind of components that simply makes you’re feeling such as you did whenever you had been youthful. You could have a lot power—pure power—as a result of you’ve got plenty of nitric oxide flowing via your blood. This product has jumped proper out the gate to turn out to be one among our prime promoting merchandise.”
UpBeet, together with NeoLife’s intensive vary of merchandise, are shared by over one million promoters in 50 international locations and counting.
A Transformative Neighborhood
This international group of promoters is what Kendra considers NeoLife’s secret sauce and vastly transformative to her personal NeoLife path.
“We’ve got a group that actually actually ignites private progress,” she stated. “When somebody is part of it, we don’t acknowledge ourselves in a single yr, two years, three years, 10 years down the street due to the optimistic change that occurs. I’m utterly talking about this from expertise. I do know after I got here into the enterprise I used to be as shy as you will be, couldn’t hardly order espresso from Starbucks with out turning purple within the face. Having leaders who need to throw water over your fears and gasoline over the fires of your goals, is so impactful.”
To make sure that her company group skilled as a lot progress and empowerment as her discipline, Kendra labored to seek out methods of connecting each side of the enterprise.
“We’ve actually made an enormous push over the past decade to assist everyone perceive that it doesn’t matter in case you are the janitor or an accountant or the sphere improvement particular person within the trenches—the work that you simply do is really making an influence on our enterprise companions, members and prospects,” she stated. “Bringing in that purpose-driven aspect has reworked our tradition and has actually elevated individuals’s satisfaction in what they do. Typically you come work for an organization, and suppose ‘oh positive, everyone says they’ve the very best merchandise.’ However then it’s utterly totally different whenever you hear from the individuals that you simply’re sitting subsequent to within the workplace say, ‘oh my goodness, it’s best to have seen me earlier than I got here into NeoLife. I’ve used these merchandise now for the previous 5, 10 years, and take a look at the distinction it’s made.’”
A New Objective
A number of key new group members are simply getting acquainted with NeoLife’s impactful tradition, as Kendra has not too long ago employed a Vice President of Digital and a Vice President of Info Programs as a part of a significant funding within the firm’s digital providing. Her group is leveraging synthetic intelligence in a approach that she believes the direct promoting area has by no means seen.
“It’s going to be AI powered throughout all of our web sites, digital workplace in addition to apps,” she defined. “The system will take a look at developments in client conduct in addition to conduct of the individuals in a promoter’s downline and be capable to predict and spot key insights that can assist our discipline take higher care of their prospects and downlines. This will even be capable to make procuring less complicated for patrons as a result of the expertise will know what they’re in search of, bear in mind what they’re in search of and make the procuring expertise and person expertise pleasant and seamless.”
Past these newest expertise hires, Kendra has introduced extra group members into the NeoLife household, together with a brand new Vice President of Subject Growth in addition to Director of Subject Growth in North America, to help her rising discipline. New hires, new merchandise on the horizon for 2023, a supportive tradition and this newest AI initiative are all components of NeoLife’s newest objective: High 10 in 10.
“We need to be one of many prime direct promoting corporations on the planet within the subsequent 10 years,” she shared. “I feel greater than the rest, it’s not nearly being within the prime 10 for bragging rights, however I feel our enterprise is really a measuring stick for the influence that we make in individuals’s lives. And as we develop, which means our influence is exponentially rising.”
As Kendra and her group pursue this newest objective, they’re finally pursuing NeoLife’s broader objective of constructing the world a more healthy and happier place, ending the development of poor well being and monetary stress—the identical objective her father had when he launched NeoLife so a few years in the past and labored to realize via efficient merchandise and an unimaginable tradition.
“When individuals ask about our tradition, it’s not simply fancy phrases on a web page or inspirational quotes,” Kendra defined. “It’s a residing idea, one thing that we internalize, and it guides each motion that we make. And all that’s in the direction of fulfilling our mission of giving everybody the ability to dwell more healthy and happier lives.”
From the March 2023 subject of Direct Promoting Information journal.
