Friday, December 16, 2022
HomeAdvertisingMy Advert of the Yr: Saatchi UK CCO Franki Goodwin

My Advert of the Yr: Saatchi UK CCO Franki Goodwin


in Advertisers, Companies, Evaluation, Finest Adverts of the Yr, Artistic, Information

17 hours in the past

Within the spirit of selecting some correct non-purposey promoting I cherished the ludicrous (geddit) position of the product on the coronary heart of an enormous, enjoyable thought.

Hope United was born in the course of the males’s Euros in 2021 and, this yr, we introduced our struggle in opposition to on-line hate to the ladies’s Euros as a result of we, like many, imagine not sufficient is being accomplished to deal with sexist hate.

Whereas we cheered on our Lionesses, we additionally used the chance to encourage males to take extra of the burden and assist deal with the difficulty of on-line and offline sexism, serving to our companions at EE proceed to make life on-line safer and happier for folks within the UK.

Franki Goodwin is chief artistic officer of Saatchi & Saatchi UK. She can be an govt producer at Western Edge Photos.


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