in Advertisers, Businesses, Evaluation, Inventive, Information
5 hours in the past
My advert of the yr is a 30” product description with a reasonably bloody pack shot on the finish. Regardless of all of those constraints, the advert nonetheless manages to be brilliantly humorous. I hope its success conjures up a deluge of humorous advertisements so we are able to entertain folks extra in 23. It’s the least we are able to do.
Not as humorous however equally participating, my Wonderhood advert of the yr goes to our marketing campaign for Macmillan Most cancers Help. ‘Tremendous Surgeons: A Probability At Life’ was a critically acclaimed three-part documentary sequence about innovative most cancers surgical procedure. Each episode trended on Twitter and the present had one of many highest rankings for that point slot on Channel 4 all yr.
The sequence was supported by short-form advertising and marketing that offered Macmillan with an unimaginable platform to display how they help folks affected by most cancers, no matter it takes. It was by no means going to be two bears speaking about consuming people, however it reveals that even one thing as unfunny as most cancers will be become an concept that captures and engages most of the people.
Aidan McLure is a co-founder and CCO of Wonderhood Studios.
