in Advertisers, Businesses, Evaluation, Finest Advertisements of the 12 months, Artistic, Finance, Information
10 hours in the past
I’m selecting a BBH advert for Tesco. Their Ramadan poster. Sensible use of out of doors and to be congratulated for speaking to the Muslim group, embracing Ramadan and fasting until dusk. It’s artistic, group and cultural. An excellent instance of a model participating with their viewers in a supportive, inclusive approach.
Sir John Hegarty is co-founder and artistic director of artistic funding firm The Storage Soho & The Enterprise of Creativity. He’s a co-founder of Bartle Bogle Hegarty.