in Advertisers, Companies, Evaluation, Greatest Adverts of the 12 months, Inventive, Information
2 hours in the past
My choose for Advert of the 12 months is “Tenting” for Twix. It’s the sort of object that we have been all ready to return again after months of watching critical content material that weighs a bit on you. This advert is each mild and a bit silly but in addition hyperlinks again to the craving you might have while you get pleasure from consuming Twix. The movie doesn’t take itself too severely, it stays primary with an added ingredient of insanity. Good.
My favorite advert from BETC Paris is “Oodyssey” for Veet Males. Who would have thought {that a} shopper like Reckitt would have been in a position to approve that. Ballsy.
Jerome Galinha is an govt artistic director at BETC Paris.
