MSQ artistic company Courageous Spark has gained a “main model refresh” for not-for-profit UK client champion Which? after a pitch. The work spans above-the-line adverts and digital channels. Courageous Spark will work alongside media companies Goodstuff and Brainlabs.
Which? director of audiences, model and communications Neil Caldicott says: “Our model refresh is a extremely thrilling and essential step ahead for Which? and we’re delighted to be working with Courageous Spark on it.
“Customers have by no means been extra in want of trusted, impartial recommendation and with a contemporary, refreshed model and a pointy client proposition Which? has a giant, daring message to share. Courageous Spark’s artistic considering and strategy is strictly what we have to do exactly that.”
Courageous Spark enterprise director Rebecca Vickery says: “As customers, we’re all flooded with recommendation, most of which may result in extra questions and uncertainty. It’s why our crew really feel captivated with launching a refreshed Which? proposition to supply UK customers with trusted solutions they want now greater than ever earlier than.
“It’s an excellent model, a as soon as in a technology temporary and one other instance of Courageous Spark’s potential to ship sudden, distinctive and perception pushed artistic for contemporary manufacturers who have to speed up change of their efficiency.”
Courageous Spark joined MSQ in 2021. The company has since gained work from Zalando, Asics, Most cancers Analysis UK and PensionBee.
