MSQ, which now describes itself as a “world subsequent technology artistic and expertise group,” has launched MSQ World Studios to assist advertisers ship related content material throughout the ever-increasing variety of media channels.
MSQ World Studios shall be led by MSQ head of dynamic content material & manufacturing Morgan Cox, primarily based in London. Cox will oversee the day-to-day working of MSQ World Studios in Europe, with MSQ Studios Asia led by Andy Edmonds, who has joined MSQ from Media.Monks the place he was senior regional progress director for APAC.
Edmonds, who has additionally labored at Havas Media Group within the UK, will lead MSQ Studios’ Singapore hub. MSQ Studios Shanghai shall be led by Caroline So and Fili Chung.
MSQ World Studios’ North America arm, primarily based in New York, will observe.
Cox says: “On daily basis, entrepreneurs are being requested to create extra with much less. MSQ World Studios will provide a coherent, world content material answer that delivers excessive ranges of creativity at scale, integrating seamlessly inside a enterprise’ workflow to ship tangible advantages in velocity, cost-savings and total efficiency.”
Asia head Edmonds says: “Connecting native to world, and never the opposite method spherical, is essential if worldwide manufacturers are to really thrive in Asia, the place cultures, languages, nuances and legalities differ so extensively. By becoming a member of up our artistic capabilities and tech with domestically pushed insights, MSQ Studios will assist manufacturers produce hundreds of property at velocity, to allow them to get nearer to prospects to drive progress.”
All of the advert teams is doubling down on manufacturing as a rising supply of enterprise. Attention-grabbing that MSQ has lured Asia boss Edmonds from Sir Martin Sorrell’s Media.Monks, which has hit just a few bumps within the street just lately.
