It’s Nationwide Scorching Sauce Day, and whereas spice lovers would possibly plan to take pleasure in favorites like Tapatio or Tabasco, maybe they need to go away room of their stomachs for an surprising contender: Mountain Dew (Mtn Dew).
The PepsiCo model has launched a restricted batch of Baja Blast Scorching Sauce for devoted followers of the tentpole taste. The particular version condiment touts a mix of the identifiable Baja Blast “tropical lime” tang, tomatillos, habanero peppers, inexperienced chiles and jalapeños.
Mtn Dew collaborated with well-liked Houston sauce store iBurn, led by James “Scorching Sauce Boss” Beck, on a small batch of 750 bottles. So these taken with grabbing a bottle for themselves can’t simply stroll as much as the sauce aisle at their native grocer; they’ll have to go to the model’s web site and enter to win one.
Mtn Dew has expanded its number of seasonal and everlasting flavors for the reason that early days of Baja Blast, which debuted completely in Taco Bell places in 2004 earlier than slowly getting into the retail area in 2014. The model has even dabbled within the seltzer scene with Exhausting Mountain Dew, which provided a spiked model of its already amped-up drink at 5% alcohol by quantity.
However with regards to bizarre but memorable merch stunts, the model has beforehand leaned extra on Baja Blast’s long-established cult following relatively than experiment with different flavors in its lineup. In 2021, Mtn Dew created a trio of room sprays primarily based on the Baja line of sodas, together with newer editions Baja Punch and Baja Flash, in reference to the Baja Summer season restricted merch line.
For added particulars on the best way to qualify for an opportunity to win a bottle of Baja Blast Scorching Sauce, followers can comply with Mtn Dew’s social media.
