Canada faces Belgium in the present day in its first 2022 World Cup match for 36 years. In the meantime the Italians – whose group haven’t made the finals since Brazil 2018 – can solely look on.
Mondelez tacky snack model Fonzies, which sponsors the Italy group, has determined to encourage football-mad Italians to lend their assist to Canada as an alternative. In Canada, soccer is barely the eighth favorite sport; it’s even much less common than curling.
Dentsu Inventive’s marketing campaign features a entire fan coaching programme to assist Italians learn to turn into actual Canadian supporters, educating the suitable chants and proper participant title pronunciation.
Riccardo Fregoso, chief inventive officer of Dentsu Inventive Italy, mentioned: “The ability of Italian cheering can’t be held again for the second time in a row, and with Fonzies we’ve discovered an outlet for all our ardour. Italians followers are able to reply the decision!”
Good to see somebody having enjoyable with the World Cup.
MAA inventive scale: 7
