Fluus is the primary fully-flushable interval pad, developed by a bunch of younger eco-entrepreneurs on the lookout for an answer to an issue: 30% of (conventional, non-flushable) sanitary pads get flushed down the bathroom regardless.
As an alternative of clogging up the drainage system, Fluus pads are constructed from a biodegradable, microplastic-free materials, making them 100% flushable. Mom’s message spells this out very clearly on OOH websites throughout London, in addition to via PR and digital.
Fluus co-founder, Dr Olivia Ahn, stated: “After years of improvement and fundraising, we’re lastly able to have the ability to unfold the information of our revolutionary know-how far and large. When individuals see a Fluus advert, we wish them to cease of their tracks and ask ‘why hasn’t anyone invented this already!’ Watch this house as we get the UK flushing and make a real, tangible impression on the damaging ranges of plastic-packed merchandise flushed 12 months on 12 months.”
Mom created the marketing campaign with two of its “household” companies – incubation unit Broody and Mom Design – in addition to sustainability company Alfred. Fluus’ Head of Advertising and marketing, Fran Morrison, has labored at Lloyds, Boots and Physique Store.
The 70% of people that’ve by no means flushed a interval pad would possibly take some persuading that it’s an OK factor to do, however then they don’t seem to be the issue.
MAA artistic scale: 6
