Artistic company Mom is increasing to mainland Europe for the primary time by opening in Berlin.
Alexander Nowak, Droga5’s former international head of artwork, will lead Mom’s Berlin enterprise as chief artistic officer and inventive companion.
The transfer reunites Nowak together with his former artistic companion Felix Richter, who joined Mom earlier this yr as international artistic companion and CCO of the London workplace.
Nowak and Richter had beforehand labored collectively at Droga5 New York since 2011, with Richter changing into co-CCO in 2019 and Nowak being promoted to international head of artwork. Over that decade, they created a number of the company’s most notable and awarded work, together with Underneath Armour’s “I Will What I Need” and “Rule Your self” campaigns, Hennessy’s “What’s Your Wild Rabbit?” rebranding and Google Pixel’s international launch.
Mom declined to reveal which purchasers it has in Berlin.
Espresso and creativity
The company is within the closing part of development on a everlasting Berlin workplace, however within the meantime, Nowak has partnered with native espresso bar Espressobar in Charlottenburg’s Mommsenstrasse to arrange a brief workspace.
“We’ve lengthy admired the values and traditions of German enterprise. With Alex, Berlin and the help of the entire Mom household, notably our crew in London, we imagine we are able to turn into a profitable vacation spot for creative-minded expertise and purchasers in a market which is each a gateway to Europe and so essential in its personal proper,” Mom international CEO Michael Wall stated in a press release.
“It’s our mission to create a tradition that artistic minds—purchasers and our crew alike—gravitate in the direction of, one the place we’ll get to make one of the best work of our lives. I wish to create an atmosphere that pulls one of the best expertise from world wide to Berlin, it doesn’t matter what seniority degree or background. Mom Berlin will radiate radical positivity,” Nowak added.
Since Richter began this yr, Mom London has poached Wieden+Kennedy London artistic director Tom Bender as government artistic director and promoted Nick Hallbery to ecd.
Mom’s headquarters and founding workplace is in London, and it additionally has places in New York, Los Angeles and Shanghai.
Mom is the newest British advert company to broaden to Berlin. In Might, adam&eveDDB opened an workplace there after successful German telecom firm Deutsche Telekom’s promoting enterprise.
