Final yr Norwegian postal service Posten introduced us a homosexual Santa Claus. This yr, Santa’s in love with Mom Earth, however the relationship goes bitter because the rampant consumerism of Christmas begins killing the planet.
The thought comes from the truth that solely ten of the highest 100 corporations in Norway have reduce emissions in accordance with the Paris Settlement. Posten, in fact, is likely one of the ten.
Monica Solberg, advertising and marketing director at Posten, mentioned: “Local weather change and environmental points are necessary and notably have interaction the younger, however we additionally need this marketing campaign to succeed in broader and emotionally have interaction older audiences that sit on high within the company world.
“The proof is obvious – we will nonetheless do one thing to succeed in the 1.5 diploma goal, however we have to act now. Being one of many Nordic area’s largest logistics corporations, Posten is conscious that we’re a part of the issue. Since 2012, Posten has reduce 51% of its CO2 emissions, and all distribution will probably be emission-free by 2030. That is additionally the important thing for Posten, to show it into one thing constructive, see the probabilities and be a part of the answer.”
Company Pol has pulled off one other excellent Christmas advert that raises the problems of the day.
MAA inventive scale: 8.5
