Studying Time: 7 minutes
A Wednesday night within the month of June in Bangalore normally means an overcast sky and a downpour within the streets.
However on the MoEngage workplace, the race for the most effective generative AI MVP was getting heated by the minute!
The gloomy climate exterior couldn’t dampen the vibes of over 100 MoEngage staff from Engineering, Product, Advertising and marketing, Buyer Success, Gross sales, and Human Assets features. Pizzas, beer, and cans of Purple Bulls did play an necessary function, although!
Concerning the MoEngage Generative AI Hackathon 2023
Buyer-centricity and innovation maintain a particular place in MoEngage’s tradition.
With the adoption of generative AI skyrocketing previously 12 months, internet hosting a Hackathon on this theme served as an effective way for us to faucet into and discover the true potential of generative AI collectively.
The Hackathon proved a superb alternative for individuals from all features at MoEngage to study generative AI, collaborate to resolve Buyer Engagement challenges, and have enjoyable alongside the best way!
Our Hackathon judges share their ideas about generative AI
Generative AI has the potential to disrupt how manufacturers method Buyer Engagement. Right here’s what the leaders at MoEngage must say about generative AI and its affect:
All individuals developed MVPs and offered enterprise circumstances for his or her generative AI initiatives – from recommending procuring merchandise to digital try-ons to creating buyer segments on the fly!
As a MoEngage buyer, you might even see a few of these MVPs in your dashboard quickly 
You may get detailed details about all of the concepts right here.
The Winners That Stole the Present
With 12 MVPs and enterprise shows to go over, the Hackathon judges had been tasked with a behemoth job – selecting the highest 3 generative AI initiatives that can redefine the Buyer Engagement area.
After a number of lengthy and arduous discussions, the panel of judges lastly chosen their prime 3 selections:
- SegmentChat – Suranshu Garg, Rishabh Acharya, Mohit Bansal, Neha, and Abhishek Tawania
- Jin-Z – Mohit Baranwal, Hemanth Thota, Ritu Gupta, Dharani, and Akshaya Sankpal
- GeneAI Personalize – Anusha Bhagam, Vishwa, Mrityunjay, and Ankit Anand
The panel additionally awarded ShopAssist by The Flash Transformers for the group’s progressive thought!
Be part of us at MoEngage!
Are you on the lookout for a brand new problem at a company that provides you alternatives to take part in common Hackathons and encourages you to discover exterior your consolation zone? We’re hiring!
Checklist of All of the Generative AI MVPs Constructed at MoEngage Hackathon 2023
1. ShopAssist by The Flash Transformers
In response to a survey, 41% of internet buyers face problem discovering “the precise product” they’re on the lookout for.
Customers at the moment must manually search and sift by means of extreme particulars to seek out particular product info, leading to a time-consuming and cumbersome buyer expertise.
Geared toward bringing the perks of an offline procuring expertise to on-line commerce, ShopAssist is a pure language bot that solutions queries completely a couple of procuring model’s merchandise and recommends merchandise primarily based on the questions requested by their clients.
2. SupportGPT by MoeHackers
As manufacturers develop into new markets or geographies and witness a rise of their buyer base, the amount of help tickets grows proportionally. MoEngage inner information estimates that the amount of month-to-month help tickets grows by about 41% yearly.
SupportGPT, a wise assistant, helps Buyer Assist groups
- Summarize help tickets to assist in re-assigned tickets and high quality audit,
- Auto-generate the primary response to assist scale back FRT considerably, and
- Reply questions primarily based on current help and assist docs
3. ObserveGPT
The safety of delicate info and the safety of knowledge is a prime precedence for all organizations.
Whereas lots of trendy open-source generative AI platforms add large worth to entrepreneurs, there’s a have to be cautious.
Most present generative AI platforms do not need accountability and full management of their information assortment and utilization insurance policies. There are additionally a number of eventualities the place information flows to and is saved in uncontrolled and unknown areas.
Continued utilization of insecure connections may result in potential information loss, growing the prospect of knowledge breaches and publicity of potential vulnerabilities.
ObserveGPT is a proxy layer that can prohibit the direct utilization of generative AI platforms, forcing all requests to undergo a proxy. The device displays tokens and applies price limits to people who attempt to exploit the extra safety layer. Any inner code pasted to the platform routinely will get restricted by ObserveGPT.
4 & 5. JinjaGPT and Jin-Z
To maintain your clients glad and engaged, you want greater than fundamental personalization primarily based on attributes akin to first title. Entrepreneurs should implement hyper-personalization, delivering tailor-made messages to particular person clients for a outstanding buyer expertise.
Entrepreneurs depend on Jinja templates to realize superior personalization, permitting them to generate content material dynamically.
JinjaGPT and Jin-Z automate Jinja creation and scale back turnaround time (TAT). This helps entrepreneurs launch their campaigns shortly and effectively, lowering their go-live time by greater than 8 hours each month!
6. GeneAI Personalize
When customers attempt on garments at a bodily outlet, they’ll instantly inform in the event that they’re the suitable alternative. It’s simpler to swap out the flawed selections and browse for various colours, types, or value factors that they’re on the lookout for.
Looking for garments needs to be this seamless within the digital world as properly. Snapchat, Google, Youtube, Meta (earlier generally known as Fb), and Apple have launched profitable digital try-on campaigns for main procuring manufacturers.
GeneAI takes your clients pictures, maps their searching and search conduct to your current product catalog, and routinely generates pictures of shoppers sporting the clothes merchandise they had been on the lookout for.
These pictures are then fed to current campaigns on push notifications, web site banners, social media advert networks, WhatsApp, emails, and different channels to convey your clients who’ve deserted their carts again to your platform to finish their buy.
7. SegmentChat
A MoEngage evaluation confirmed that superior segmentation helps enhance buyer engagement by deploying customized campaigns.
- Personalizing emails primarily based on buyer conduct boosts open charges by 2.7x
- Push Notifications customized primarily based on buyer conduct result in 5.47x extra clicks
- Customers are 3.86x extra more likely to click on on cellular in-app messages and web site banners customized primarily based on buyer journey
- When manufacturers personalize Textual content Messages (SMS) primarily based on buyer journey, they witness 6x extra conversions
SegmentChat is a product that permits entrepreneurs to create customized segments through chat enter. The mannequin processes out there buyer attributes, occasions, and occasion attributes to construct a section of shoppers primarily based on a marketer’s queries.
SegmentChat presents iterative segmentation, permitting entrepreneurs so as to add extra filters on generated segments to refine their buyer cohorts additional and ship hyper-personalized communication.
8. CatalogTai
CatalogTai is an AI-powered information catalog that routinely creates descriptions of knowledge property inside seconds. The catalog depends on metadata to generate descriptions for property of the identical sort with comparable names.
This helps entrepreneurs decrease prices and improve effectivity because of greater automation and higher useful resource utilization. Utilizing CatalogTai additionally reduces error charges and improves ease of understanding.
9. Gyaana by Mind Buzz
As a company grows, discovering the solutions to your queries from a number of information bases will get difficult.
Gyaana is a Slack bot that fetches responses to queries from Slack conversations and Assist or Assist paperwork, makes use of an open-source generative AI mannequin to compile a response, and shares the data you want – all with the additional benefit of conserving your group’s information personal.
10. CostSaber by JediMasters
Cloud Value Optimization is a crucial course of for any group. It’s vital to make sure organizations are optimizing and taking advantage of their IaaS investments with out compromising the standard of service.
There are a number of challenges with the prevailing conventional strategies:
- Guide effort: Vital engineering man-hours are spent on information entry and Google Sheet updates.
- Not on-demand: Resolution-making is delayed leading to extra $ racking up!
- Information Prep is a prerequisite for any evaluation, leading to additional delays in decision-making.
- Not user-friendly: Most platforms can’t be utilized by non-tech-savvy features like Finance or higher administration.
- Guide intervention signifies that information and stories are error-prone and never scalable.
Value Saber is a next-generation AI-powered Useful resource Administration Assistant that helps transfer all the information and evaluation from boring and cumbersome Excel sheets to on-demand, fast, and insightful Question Evaluation.
As a substitute of being slowed down with handbook information cleanup and filters, a company’s staff can ask their queries to CostSaber and get insightful solutions inside milliseconds!
11. LocalizeGPT
Localize GPT is a product that empowers entrepreneurs to effortlessly analyze e mail HTML templates and generate a translated model within the marketer’s desired native language whereas preserving the unique format and design.
This helps entrepreneurs seamlessly attain out to and have interaction a worldwide viewers by delivering vernacular e mail content material, exponentially bettering their personalization efforts with minimal time investments!
12. CoreGPT
CoreGPT is a chatbot that can be utilized by Entrepreneurs and Product Homeowners to create buyer journey campaigns inside seconds by inputting elements akin to use circumstances and communication channels for use.
Some widespread use circumstances CoreGPT might help with manufacturers embrace:
- Deserted Cart (Procuring)
- Informing clients about upcoming sale bulletins and recommending merchandise primarily based on their previous purchases (Procuring)
- New buyer onboarding (BFSI)
- Coverage renewal reminders (BFSI)
The submit MoEngage Hackathon 2023: Exploring Modern Methods For Companies to Leverage Generative AI appeared first on MoEngage.
