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MoEngage has been awarded the “Cellular Innovation of the 12 months 2022” and recognised by MarTech Outlook because the “Prime 5 Personalisation Options Firms within the UK”.
Raviteja Dodda, Co-founder & CEO, MoEngage, commented on the popularity, “The shopper-obsessed marketer in the present day is all the time looking out for that think about clients’ previous interactions and behaviours to enhance personalisation within the type of featured merchandise, message content material, message format, and channel. These recognitions validate the customer-centric strategy MoEngage has adopted to fulfil the present hole within the campaign-centric market.”
Attributing these wins to the insights-led strategy, Shalini-Devji Jethwa, Director of Advertising, Europe, stated, “Our effort has all the time been to construct a multi-channel platform that gives clever analytics and actionable insights, making certain a pleasant, frictionless buyer expertise. Within the final couple of years, MoEngage’s platform was adopted by prime manufacturers similar to Deutsche Telekom [T-Mobile], Travelodge, Ally Monetary, Hearst, Samsung, McAfee, CIMB Financial institution, Flipkart, OYO and extra. Along with the awards, it is a robust indicator that we’re shifting in the fitting course. We’ll proceed to construct cutting-edge options that fill gaps available in the market.”
Concerning the Awards
Retail Programs Awards 2022 – Cellular Innovation of the 12 months
This award is offered to an answer by a vendor that allows clients to get probably the most out of the cellular expertise, utilizing their units to have interaction with a retailer and store every time and wherever is handy.
The winner was determined primarily based on a know-how that powers the cellular channel, be it an app, cellular funds service, cellular advertising and marketing system or a mobile-optimised web site.
Martech Outlook – Prime 5 Personalisation Resolution Suppliers in UK 2022
Advertising Tech Outlook is an enterprise know-how journal. It’s the go-to useful resource for senior-level Advertising leaders and decision-makers to be taught and share their experiences with merchandise/providers, applied sciences and Advertising know-how tendencies. The journal evaluated personalisation answer suppliers within the UK to develop the Prime 5 answer suppliers that allow a one-to-one engagement expertise throughout channels.
Wanting into the Future
We’re extremely proud to have been recognised for our innovation and personalisation. We stay dedicated to our imaginative and prescient of constructing a customer-centric, insights-led platform that facilitates a frictionless buyer expertise.
Our focus will proceed on innovation and constructing a platform not like every other. The place the present platforms are focussed on cohort evaluation and segmentation capabilities, we try to offer entrepreneurs highly effective AI-driven capabilities that empower advertising and marketing and product managers to establish one of the best clients to focus on with individualised messaging at unprecedented speeds.
To look at our platform in motion, Try our product demos. They’re quick and simple to skim by way of, so you will get a really feel for what we provide.
Additional Studying
The State of Insights-led Engagement Report 2022 | Europe Version – Obtain Report
Magenta Telekom Observes 1.5x Progress in App Adoption – Learn Case Examine
Personalisation Pulse Test Report: Europe Version – Obtain Report
