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I’m excited to share that MoEngage has been acknowledged in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising Hubs. MoEngage is known as for the primary time ever within the Magic Quadrant report.
At MoEngage, we purpose to construct an Insights-led Buyer Engagement resolution powered by AI. We initially targeted on fixing for mobile-app engagement and tasted success as world manufacturers corresponding to Nestle, Deutsche Telekom, McAfee, and Airtel adopted our platform to enhance the adoption and engagement of their cellular app – nonetheless, the aim was all the time to transcend mobile-app and construct a strong multichannel buyer engagement resolution. For this reason, over the previous few years, we strengthened our AI-insights and multi-channel marketing campaign orchestration capabilities throughout virtually all digital channels corresponding to electronic mail, SMS, web site, cellular app, push notifications, WhatsApp, and Social retargeting.
The proof of the pudding is in product adoption, and I’m very excited to notice that a big chunk of our clients use MoEngage, not only for their cellular app however for multichannel engagement. In actual fact, ~90% of our clients are working multi-channel campaigns throughout greater than 3 channels and ~30% throughout greater than 5 channels. As we speak greater than 1200+ manufacturers throughout 35 nations, together with Ally Monetary, IMVU, Audiomack, Travelodge, Deutsche Telekom, Nestle, Flipkart, Landmark Group, and Kredivo belief MoEngage.
In actual fact, with a rating of 4.9 out of 5, we’re the highest-rated Multi-channel advertising platform by clients in Gartner® Peer Insights™. Now we have additionally acquired the very best scores for Analysis & Contracting (4.8/5), Integration & Deployment (4.8/5), Service & Help (4.9/5), and Product capabilities (4.8/5) – with 95% of buyer reviewers prepared to suggest our product to others.
On this context, validation of our AI-powered multi-channel capabilities by reputed analysts makes me blissful. We debuted as a Sturdy Performer within the 2021 Forrester Wave for Cross-Channel Marketing campaign administration, adopted by our robust debut within the lately launched 2022 Gartner® Magic Quadrant for Multichannel Advertising Hubs.
Within the newest Gartner® Essential Capabilities for Multichannel Advertising Hubs report, MoEngage scored in all 4 Use Instances: Marketing campaign Creation, Marketing campaign Orchestration, Marketing campaign Execution, and Marketing campaign Administration.
Lastly, it’s not nearly our “product.” In as we speak’s world, nobody wins by working in a silo, and we invested in constructing a trusted community of expertise, consulting & resolution companions, and resellers who empower our clients to construct and function profitable buyer engagement packages. We now have direct and straightforward integrations with a bunch of world-class CPaaS platforms, Cloud options, Analytics instruments, Buyer knowledge platforms and warehouses, Attribution, and A/B testing instruments. That is along with our consulting & resolution companions, which embrace the likes of worldwide companies corresponding to Verticurl, Merkle, and extra.
We’d prefer to thank Gartner® for this recognition, and our clients, companions, and workforce for his or her help. You may get a duplicate of the 2022 Gartner® Magic Quadrant for Multichannel Advertising Hubs right here.
