State of affairs
A closed-lost alternative doesn’t imply “closed perpetually.” For instance, utilizing web site monitoring software program, chances are you’ll uncover {that a} closed-lost account just lately visited your product web page. That is the right time to take motion and return to the account about their renewed curiosity in your product. Even when the lead nonetheless makes use of a competitor’s product, the contract could also be expiring. Drop resurfaced leads into an automatic electronic mail marketing campaign to reconnect.
Triggers
- Alternative is closed-lost for at the very least 60 days and the account has visited your web site within the final 30 days.
Actions
- Add contacts related to the chance to an electronic mail marketing campaign.
- Think about including new contacts who’re probably a part of the shopping for committee.
