“I don’t do a ton of partnerships, however I used to be drawn to Katie’s story and located so many similarities with my very own,” Lambert stated in an announcement. “I’m a storyteller at the beginning, and that’s precisely what Katie got down to do with this model. Lone River was constructed on honoring her household’s roots and sharing an genuine lifestyle in West Texas. I’m excited to see what sort of noise us Texas ladies could make collectively.”
Brown referred to as Lambert “the embodiment of the trailblazing spirit that constructed our enterprise” who has “performed such an vital half in modernizing the beliefs of the American West.”
The newest adverts–from the company the place Brown bought her begin as an account director–hype the margarita-style line extension, referred to as Ranch Rita, and its new selection pack. The brand new adverts will seem on broadcast TV, streaming companies, digital and social platforms. Acquired by liquor conglomerate Diageo in 2021, Lone River has additionally labored with Austin-based GSD&M on earlier initiatives.
