Microsoft Promoting x Cannes Lions 2022

August 8, 2022

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In our best possible French accent Bonjour! And welcome to a particular episode of The Obtain shot in Cannes, France.

It has been three years because the Worldwide Pageant of Creativity happened in individual, and Microsoft Promoting was thrilled to be again and reconnect with the brightest minds within the promoting business. Offered by Jennifer Solomon-Baum, Director, Americas Advertising at Microsoft Promoting, be a part of us for an brisk and electrical Cannes Lions expertise by means of our eyes that’s simply felt by means of the display screen.

In episode 15, management from each organisations talk about our well timed Xandr acquisition, and Jennifer interviews business specialists on the way forward for retail and the way forward for work. Our Inclusive Advertising Lab—with MJ DePalma, World Director of Cultural and Inclusive Enterprise Impression at Microsoft Promoting—explores numerous analysis and initiatives to beat bias in information and to encourage manufacturers to take a stand and ship good (inclusive) advertising.

#CannesLions2022 was undoubtedly full of a lot of sunshine, purposeful discussions, and limitless alternatives to make significant connections. So, seize your sun shades, and let’s get into our brightest moments.

Wish to skip straight to the episode? Watch it right here.

Celebrating a well timed partnership: Xandr acquisition

We at Microsoft Promoting are delighted to formally announce the well timed acquisition of Xandr, a data-enabled know-how platform powering a world market for premium promoting. To rejoice this milestone, be a part of us for an unique “behind the scenes” interview with company vice-president, Rob Wilk, and Xandr govt vice-president, Mike Welch. They sat down to debate how each organisations coming collectively will assist entrepreneurs obtain their promoting targets.

Les Petites Interviews: The way forward for work and retail

Impressed by our typical Large Interview phase, on this episode, we current “Les Petites Interviews,” quick discussions with business specialists on two key subjects we heard quite a bit in Cannes: The way forward for retail and the way forward for work.

The way forward for retail discussions:

Hybrid procuring and on-line/offline promotion obstacles manufacturers are going through with Glen Conybeare, World President, Reprise Commerce

Retail shifts and rising traits accelerated by the pandemic with Brieane Olson, President of PACSUN

Client well being traits fueled by the pandemic with Katie Williams, CMO US, GSK (GlaxoSmithKline)

The patron’s media expertise on-line with Dan Hagen, EVP World Head of Media Expertise, Havas Media Group

Why bringing empathy to your information issues with Justine Billingsley, CMO, Publicis Groupe

The way forward for work discussions:

Constructing a neighborhood construction inside your organisation with Paul Mead, Govt Board, Jellyfish

DEI Sq.: Why range, fairness, inclusion, and intentionality are the inspiration of an incredible retention technique with Cid Wilson, President & CEO, HACR

How people are aligning their work with their values with Obele Brown-West, Chief Options Officer, Tinuiti

Inclusive Advertising Lab: Information bias and the right way to take a significant stand in opposition to it

How industries acquire and analyse information ought to carry equal significance and energy. Each needs to be designed to construct equitable entry to services and products for all. Our Inclusive Advertising Lab contains clips and insights from a panel dialogue on “Fairness Each Day” and the way entrepreneurs can bridge the knowledge-action hole.

The phase options Nadia Masri, CEO at Perksy; Ty Well being, Director of Advertising Engagement, The B2B Institute at LinkedIn; Kerry Collinge, Director of Development and Partnerships at System1 Group; Andrew Robertson, President and CEO at BBDO; and Jason Rosario, Chief Variety, Fairness, and Inclusion Officer at BBDO, all of which then sit down to debate information bias and the significance of inclusive buyer journeys with Jennifer and MJ DePalma, World Director of Cultural and Inclusive Enterprise Impression at Microsoft Promoting.

Featured analysis:

Watch our sunshine-filled Cannes episode of The Obtain now!

And that is a wrap, buddies! Season 2 of The Obtain has formally ended, and what an thrilling season it was. We’re now gearing up for an exhilarating and thought-provoking season 3, so within the meantime, compensate for any episodes you missed on YouTube or our web site at MicrosoftAdvertising.com/TheDownload.