Microsoft Promoting introduced a whole lot of new options right now together with the power to import from Pinterest, Google Import to for Efficiency Max campaigns, Microsoft Promoting Editor help for multimedia advertisements, cruise advertisements, excursions, and exercise advertisements now accessible, and subdomain help for dynamic search advertisements.
(1) Pinterest Import – you possibly can simply import campaigns from Pinterest Adverts to stand up and working on the Microsoft Viewers Community. This import choice supplies you with flexibility and scale with our simplified import and superior import choices. The superior import choice permits you to customise your campaigns for Microsoft Promoting and make modifications to bids, budgets, and different settings. Audiences won’t be imported, so ensure that to make use of our Viewers Community Planner to determine the precise audiences to focus on earlier than you launch. Right here you possibly can see a full overview of what will get imported.
(2) Google Import as Sensible Procuring Campaigns and Native Stock Adverts Efficiency Max: Microsoft Promoting has constructed an answer inside Google Import to simplify duplicating your efforts throughout platforms when utilizing Google Advert’s Efficiency Max campaigns. That is at the moment a closed beta, so you possibly can join it along with your account crew and your Google Efficiency Max campaigns can import as Sensible Procuring Campaigns and Native Stock Adverts in Microsoft.
Right here is the mapping:
| Options | Efficiency Max to Sensible Procuring Campaigns mapping |
| Marketing campaign | Marketing campaign settings will likely be imported as-is from Efficiency Max campaigns to Sensible Procuring Campaigns, together with marketing campaign title, price range, bid technique, location concentrating on, and service provider retailer. |
| Advert group title | Asset group names will likely be mapped to advert group names; nonetheless, textual content and picture belongings received’t be imported. |
| Product group | Itemizing teams from Efficiency Max campaigns will likely be mapped as-is to the product teams in Sensible Procuring Campaigns and Native Stock Adverts.
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| Product advertisements | Product advertisements will likely be autogenerated per right now’s expertise. |
(3) Multimedia Adverts in Microsoft Promoting Editor: There may be now help for managing Multimedia Adverts for search campaigns within the Microsoft Promoting Editor is usually accessible in all markets. Assist for the Microsoft Viewers Community remains to be in pilot.
(4) Normal availability of Cruise Adverts and Excursions and Actions Adverts.
(5) Subdomains in DSA (dynamic search advertisements) are actually usually accessible in all markets the place DSA can be found. With this replace, now you can add subdomains like mysite.contoso.com along with your top-level domains like contoso.com. This implies which you can be extra exact along with your domains and import campaigns extra simply.
Discussion board dialogue at Twitter.
