Tuesday, February 7, 2023
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Michelob Extremely shanks Tremendous Bowl spot


Ultimately somebody will inform us which Tremendous Bowl adverts – or, presumably, celebrities – carried out finest. A lot pre-game publicity focussed on Serena Williams as a tyro golfer for Michelob Extremely, with Succession’s Brian Cox. A riff on the outdated {golfing} film Caddyshack.

No concept which company, if any, was concerned – Mullenlowe? Anyway they do say that businesses generally battle with massive title celebs, reluctant to inform actors, for instance, to not ham issues up. Again within the day CDP was once good at corralling actors – assume Joan Collins and Leonard Rossiter for Cinzano. Possibly it’s a misplaced artwork.

Serena’s OK.

MAA inventive scale: 4.

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