As newsrooms contract, increasingly more journalists have gotten freelancers and free brokers. Tales might be much less pushed by nice narrative or by way of media relationships however as a substitute by way of search with reporters being evaluated on clicks, likes and shares alongside internet online affiliate marketing partnerships. These headwinds, alongside new types of media, have disrupted the way in which you pitch journalists. Immediately, PR execs have to exhibit efficiency utilizing real-time information as a substitute of counting on intestine intuition, relationships or a “nice story concept.”
On Sept. 15, Aaron Kwittken, founder and CEO of PRophet, an AI-driven PR SaaS platform backed by MDC Ventures, will discover tech traits and provide narrative on every in a FREE webinar. A few of what you’ll be taught contains:
- How the usage of augmented intelligence like machine studying, pure language processing and impartial networks may help PR individuals pitch media with higher accuracy and success
- How predictive textual content will assist PR individuals write pitches and current story concepts that can resonate and be extra related to focus on audiences
- How “narrative monitoring” and contextual evaluation are serving to to battle misinformation, disinformation and deep fakes
- And rather more
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