Studying Time: 6 minutes
With platforms like BigCommerce, anybody can now launch an ecommerce retailer and begin promoting their merchandise on-line.
What’s difficult, nevertheless, is to run the shop strategically to extend gross sales and enhance conversions to maximise revenue.
A method of doing that’s to gather product critiques in your BigCommerce retailer.
Product critiques may help you reassure hesitant consumers and affect their shopping for determination.
In contrast to any type of paid ads or promotional content material, critiques come from actual individuals who have first-hand expertise with the precise product.
In reality, 88% of customers belief these critiques as a lot as private suggestions. Even higher: customers don’t thoughts spending 31% extra on a enterprise with good critiques.
Methods to arrange BigCommerce product overview emails
That brings up an vital query — how do you get individuals to write down product critiques in your BigCommerce retailer?
Lengthy story brief, you possibly can use an e-mail service supplier like Omnisend to ship out product overview emails in your BigCommerce retailer. These emails can incentivize your clients to write down critiques about your merchandise on-line.
You’re more likely to get an instantaneous response when the acquisition continues to be on high of the consumer’s thoughts. Marks & Spencer used product overview emails to spice up their buyer critiques by 400%.
The catch is to attenuate as a lot friction as doable between your request and their skill to submit a overview.
Organising product overview emails in your BigCommerce retailer isn’t rocket science. Right here’s how one can get began.
Step 1: Choose a strong e-mail advertising service supplier
To start out organising your BigCommerce product overview e-mail, you first want to decide on a strong e-mail advertising service like Omnisend.
Omnisend seamlessly integrates along with your BigCommerce retailer to trace your clients’ habits and ship them related messages at every step of their journey.
To make it simpler so that you can gather product critiques, it additionally helps you to join your BigCommerce retailer to plenty of superb overview apps like Yotpo or Stamped.io.
(PS: It’s free to make use of too!)
With Omnisend, you’ll be able to care for just about every part associated to e-mail advertising in your BigCommerce retailer. And this, in fact, additionally contains product overview emails.
Step 2: Accumulate buyer e-mail addresses in your BigCommerce retailer
When you’ve chosen your e-mail advertising service supplier, you want to begin amassing your buyer’s e-mail addresses.
To start out constructing your e-mail checklist, you’ll be able to join the signup varieties in your BigCommerce retailer to Omnisend.
The vast majority of BigCommerce themes include a default signup kind on the backside of the web page. Normally, they give the impression of being one thing like this:
Connecting these signup varieties to Omnisend will aid you seize the e-mail addresses of your clients extra simply.
To combine the signup kind with Omnisend, you want to attain out to the Omnisend help staff by way of in-app chat, e-mail, or Fb Messenger with the next particulars:
- a hyperlink to your retailer (in case you are contacting by way of e-mail or Fb Messenger)
- directions on the best way to discover your signup kind (a hyperlink, a screenshot, or simply instructions)
When you try this, the staff will find your signup kind and combine it from their finish. The method is tremendous fast and environment friendly. So that you don’t want to fret about it.
You can even use Omnisend’s personal built-in signup varieties, together with its ever-popular exit-intent popup (which solely seems when a guests begins to go away your web page). Right here’s an instance from WarFit:
Step 3: Arrange automation
The subsequent vital step is to arrange your e-mail automation—these automated emails get triggered based mostly on consumer actions.
To ship out product overview request emails, you first must go to your Omnisend dashboard.
Now click on on the Automation tab. Right here you’ll see a button that claims + New workflow. Click on on it and comply with the steps proven under.
As soon as that’s carried out, you want to arrange the set off settings in your automation workflow.
Because you need to ship out product overview emails, you need the emails to set off solely after a purchase order is made and the product is efficiently delivered.
So choose the next set off.
Order Standing Modified > Order Success Standing is Fulfilled
You are able to do that beneath the Edit Set off part on the appropriate aspect of your display screen, as proven within the screenshot under.
This set off will primarily ship out your emails as soon as the product has been efficiently delivered to your buyer.
You’ll be able to edit the message on the e-mail by clicking on the third field in your display screen. You’ll be able to add your message within the Content material part on the appropriate aspect of your display screen.
Step 4: Section clients based mostly on suggestions
On this step, you’ll be segmenting your clients based mostly on their suggestions in your merchandise.
This may aid you ship extra focused emails to your customers with extraordinarily related content material, making your e-mail advertising campaigns much more efficient.
You can even use the info to strategize the best way to enhance the consumer expertise of consumers with unfavourable suggestions. This may aid you enhance your model worth of their eyes.
However because the segmentation is to be based mostly in your buyer’s suggestions, you’ll have to attend till you gather not less than a very good quantity of suggestions in your merchandise.
After you have the critiques, log in to your Omnisend dashboard and click on on the Viewers tab. (For the sake of this tutorial, I’m demonstrating the steps with none contacts in my checklist).
Click on on the + Create section button. Now beneath the Filter by procuring habits part, choose Positioned order. You’ll now see an possibility referred to as Order date with a drop-down arrow subsequent to it.
Click on on it and choose Order suggestions. Now you’ll have two choices: Good and Unhealthy. You’ll be able to choose each individually to section the 2.
Product overview request e-mail examples for inspiration
Now that you simply’ve discovered the best way to arrange product overview emails in your BigCommerce retailer, let’s have a fast take a look at some examples for inspiration.
1. Charlie Hustle
Right here’s an excellent neat and simple product overview request e-mail from the clothes model Charlie Hustle.
The corporate has chosen a minimal design for the suggestions e-mail template. The distraction-free and frictionless design helps them get the complete consideration of readers on the overview request they’ve despatched.
The corporate embeds a kind and star ranking choice to encourage clients to share their expertise with the product.
It’s an ideal instance of simplicity and minimalism that delivers outcomes.
2. Dairy Queen
Quick-food firm Dairy Queen’s vibrant product overview request e-mail is one other good instance to get you impressed.
The corporate makes use of a number of parts within the e-mail, and every contributes to creating it stand out.
The catchy product picture, completely designed CTA, and social share icons mix superbly with the design.
Clients may share their critiques from inside the e-mail. This makes leaving suggestions tremendous simple for them.
Over to you
In at present’s web-based world, 91% of individuals learn critiques earlier than making a purchase order.
And web sites with product critiques are more likely to convert 3.5 occasions greater than these with out them.
So not having them is like leaving cash on the desk. Should you don’t need that to occur, begin sending out product request overview emails with Omnisend immediately.
As you’ve gotten seen above, sending out overview request varieties with Omnisend is tremendous simple. One of the best factor is which you could begin for free.
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