Ladies have made infinite scientific discoveries, received athletic competitions, created groundbreaking artworks and extra. But, gender discrimination stays a significant hurdle for a lot of, making Worldwide Ladies’s Day simply as very important in 2023 because it was in its founding yr, 1911.
With the necessity for extra speedy change at its coronary heart, Mercedes-Benz has teamed with its lead company Antoni and manufacturing firm Smuggler for its latest video, Be Certainly one of Many. This 67-second brief is directed by Smuggler’s Fiona Jane Burgess, not too long ago recognized for her work on the Twentieth-anniversary video for Christina Aguilera’s “Stunning.”
The video exhibits a younger lady sitting down in a chair and being requested to look right into a digicam. Images and movies of ladies who’ve modified historical past flash throughout the display, with the narration noting that “That is what it seems to be wish to be distinctive.” From scientists to athletes and past, a lot of historical past’s game-changers are represented.
Subsequent, the narration asks, “however what if girls didn’t must be distinctive? What in the event that they didn’t must be the primary, the most effective, or the one girl?” It goes on to make the case that girls shouldn’t expertise fixed strain to be the most effective, however ought to be allowed to work on a group, to be one amongst many and solely then will they be competing as equals.
“With this marketing campaign I used to be interested by how we may work with Mercedes, as a model that represents a male dominated business, to handle these points surrounding gender bias in the direction of younger folks in a means that felt sincere but additionally empowering,” Burgess continued.
This launch comes after the 12-year-old Luna Fluxa turned the youngest and solely lady to be accepted onto the Mercedes F1 Junior Crew in 2022.
CREDITS
Shopper: Mercedes Benz @mercedesbenz
Company: Antoni_ @antoniberlin
Companion and managing government director for Mercedes-Benz: Marcell Francke @crazyfast_
Head of manufacturing: Marjorie Jorrot @mademoisellejorrot
Copywriter: Leonie Hallet @group.leolaura
Artwork director: Laura Hess @group.leolaura
Managing director: Christina MĂĽller
Senior account supervisor: Julian Holland-Moritz @__charybdis__
Junior account supervisor: Sarah Achatz @sarah_achatz
Company producer: Meike Kornrumpf @meikometer
Manufacturing firm: SMUGGLER @smugglersite and TEMPOMEDIA @tempomedia.de
Director: Fiona Jane Burgess @fionajburgessss
Cinematography: Andreas Bjørseth @andreasbjorseth
Tempomedia government producer: Vera Portz @veraportz
Tempomedia government producer: Timm Reinfarth @producerberlin
Smuggler government producer: Tom Knight @tomknight0
Producer: Emely Sudhaus @emely.ashley
Manufacturing supervisor: Marc Drobny @dr.obny
Producer assistant: Eva Kuhar @evakuhar
Producer assistant: Artemis Krull @artemis_krull
Location supervisor: Ben Ramson
1st AD: Gregor Budde-Petrusch @gregorbuddepetrusch
2nd AD: Sulaika Bylica
Steadicam: Yoshua Berkowitz
1st AC: Ola Austad
2nd AC: Simon Wandelt
VTR: Frank Hellwig @buntundinfarbe101
Key grip: Hannes Tröger
Gaffer: Benjamin Erdenberger @ben.erdenberger
Manufacturing designer: Lilo Klinkenberg & LĂ©onie Britz @studiolilo_ @studiobritz
Styling: Julia Quante @juliaquante
Make up artist: Paloma Brytscha @thisis_paloma
Hairstylist: Rabea Richwien @rabearoehll
Social media: Compressed @compressed.studio
Pictures: Janine Sametzky @janinesametzky
Casting: Kyra Sophie @kyrasophie
Casting: Hannah Ashby Ward @lanecasting
Extras: Streets Agentur @streets.agentur
Grading: Julian Alary @julienalary_colour
Enhancing: Nik Kohler @nik.kohler_
Sound Design/Music GER: Kraatz Studios @kraatzstudios
Sound Design/Music UK: Soundtree Music @soundtreemusic
Movie lab: Studio L’Equipe
Analysis group: lilian tietjen @lil_lil_lil_lil, lilli seidel @lilliluvsya & daniela reichelt @dd3er
Performing: Reema Juffali @reemajuffali
Performing: Johanna Mercia WeiĂź @mercia_insta
Performing: Adi Ofek @adi.ofek_
Performing: Nandi Bushell @nandi_bushell
Performing: Tallulah Leggett
Performing: Amaya Christa
Performing: Alicia Pope
Performing: Josephin Kuhn
Performing: Damir Mahomedov
Performing: Theodor Sostaric @sostarictheodor
Performing: Lion Dzhong @lion_dzhong
Performing: Renzo Moyse @renzo__moyse
Performing: Aliyah Pankow @aliyyyyyah
